Imeldo Serís yesterday became a dress rehearsal of what post-COVID normality will be in Santa Cruz de Tenerife, with a multitude of revitalization activities between now and the end of the year, as announced by the City Council, and not counting the May Festivities and Carnival of June. Yesterday, the street that runs parallel to that of the Castle reminded for a few hours of the Come to Santa Cruz from before the pandemic, with workshops, batucadas, and hundreds of people walking up and down a completely renovated street. Yesterday’s revitalization acts were a pending debt of the Consistory with the businessmen of a street who have suffered for almost a year some works that were lengthening over time for different reasons and that, finally, last January came to its end.
In front of the shops that have been encouraged to open their doors after the completion of the works, there are still a dozen stores on the street that remain closed, for rent, perhaps waiting for better times so that Imeldo Serís street regains commercial prominence that he had in the past. Yesterday’s was a first initiative that merchants hope will not be left alone and that support will be maintained throughout the year.
The Santa Cruz City Council, through the Development Society, held this revitalization event yesterday from eleven in the morning until eight in the afternoon, with a break at noon.
Bermúdez visits Imeldo Serís
The mayor of the city, José Manuel Bermúdez, toured the entire commercial area visiting shops and chatting with neighbors and businessmen, accompanied by the CEO of the Development Society, Alfonso Cabello, and the Councilor for Infrastructure, Dámaso Arteaga. The mayor stressed that “we are living a long-awaited day for merchants and neighbors, since it is an attraction of the public that will not only serve for this day, but I am convinced that they will be fundamental for the next campaigns” and added “these actions have been agreed with businesses and restaurants in the area in order to attract potential consumers to get to know this emblematic street after the completion of the remodeling work”.
The CEO of the Development Society, Alfonso Cabello, highlighted that “these actions are added to those carried out in past months as well as the digital and urban media campaign in which we promote the commercial and restaurant fabric of this area, being themselves the protagonists of said campaign”, and added that “we are in permanent contact with the merchants in the area, and we want to promote more actions in the near future, so that Imeldo Serís has its own identity as well as promoting and disseminating the wide commercial range that exists in this road”.
Regarding the activities, the mayor expressed that “it is a range of free actions, designed for the whole family and with which we seek to value a commercial group that has been particularly affected in these last two years, in which the effects of the pandemic, they were joined by the affections for the remodeling work ”.
“The objective of these actions is to promote the remodeling of this area, through three lines of action, that is, a promotion and communication campaign for the commercial and restaurant fabric, commercial revitalization actions, and the possibility of generating a Consumer Bonus for Imeldo Serís”, stressed the mayor, who pointed out that “people interested in further information can consult the page www.santacruzescomercio.comwhere you will also find the commercial directory of this specific area”.
The program of activities started with children’s workshops located in the Victims of Terrorism square. The day ran with itinerant performances of magic and juggling along Imeldo Serís street, which were accompanied by a parade with children’s characters, from the intersection with Alfaro street to Santo de Domingo square. The batucada of Río Orinoco was in charge of animating the morning, while during the afternoon their dance team joined, remembering that Carnival is just around the corner.
Likewise, the musical group La Tribu carried out musical performances at five points in this commercial area, specifically in the Santo Domingo and Víctimas del Terrorismo squares, as well as at the intersections of Imeldo Serís with Valentín Sanz.