The insular Minister of Tourism, Lope Afonso, Lope Afonso confirmed that the rehabilitation works of the old Taoro hotel, located in Puerto de la Cruz and started in January 2023, will be ready at the end of this year.
The reform of this emblematic establishment is one of the novelties that the Cabildo of Tenerife will present at the International Tourism Fair (Fitur), Afonso said during the press conference to report on the issues addressed on Wednesday at the meeting of the last Government Council. .
In this context, he took the opportunity to advance the main lines that Tenerife Tourism will bring to Fitur, among which is the Gran Hotel Taoro project in Puerto de la Cruz, “which as you know, is a long-term lease contract that this Cabildo “It was carried out a few years ago, in 2019, and finally, after different vicissitudes, it is about to see the light.” Therefore, he added, “it is the ideal time to present the project in its entirety at this international fair and with an appearance very similar to what it will finally have.”
“Promote a tourist infrastructure that, although privately managed, has the public base of the Tenerife heritage property, which is the old Taoro hotel, and with which the expectations of attracting a quality customer profile are reopened. to the accommodation plant of the tourist city and also improve the possibility of tourist profitability in the North of the Island,” said the counselor.
The property that achieved worldwide fame for being the first luxury in Spain, closed its doors in 1975 and three years later the building was used as a casino. In July 2006 it was moved to the Lago Martiánez area with the aim of making the leisure offer more accessible to its users.
The building designed by French architect Adolphe Coquet was a must-see for tourists, attracted by its gardens and majestic architecture. Characters of Spanish royalty such as Alfonso XIII stayed there; the Duke of Windsor, Edward VIII; the writer Agatha Christie, and the first chancellor of the Federal Republic of Germany, Konrad Adenauer. The Great War and then the Spanish Civil War and World War II interrupted the tourism boom in the Canary Islands and affected the Taoro, which never recovered the intense activity and luxury of the first years.
The business, cultural and creative fabric, in addition to the Corporation, know first-hand the details of hotel rehabilitation and management
The Portuense City Council and Tropical Hoteles, the holding company where My Way Hotels is located, and the concessionaire Tropical Turística Canaria, in charge of carrying out the rehabilitation of the Gran Hotel Taoro, presented this Thursday to different agents of the city the model of the hotel management project that It is planned once the comprehensive renovation of the building is completed.
The mayor, Marco González, emphasized the push that Tropical Hotels and My Way Hotels are giving so that this accommodation establishment once again becomes a reference not only for hotels, but also for social and cultural reasons for travelers and residents, “and with a special involvement to be part of that Portuense identity that distinguishes us from other destinations.” Likewise, the Sustainable City councilor, David Hernández, thanked the company, the Cabildo and the City Council for the joint work “to overcome all the technical difficulties when tackling a large project like this.”
Already in the afternoon, at the Castillo San Felipe Cultural Space, both the city’s business fabric and the creative and cultural fabric were summoned to attend two new presentation sessions of this important project, which they want to establish since its reopening as a reference place within the experiences offered by the Puerto de la Cruz destination.
