If there is a characteristic mobilization in the south of Tenerife, it is the pink tide that, against breast cancer, is called every year by the Canarian Foundation Race for Life to tour the municipalities of Adeje and Arona with thousands of people, raising awareness and raising resources for research and prevention of this disease. Upon reaching the age of majority for this initiative, the organization held the first awards ceremony last nightwhich took place in the Adeje Auditorium.
All of this to value the support of institutions, companies, groups and people that allow the development of the foundation’s projects, make social responsibility real and believe that the well-being of people with breast cancer is a duty of the entire society. society.
The 2023 Carrera por la Vida Foundation Award for the media was awarded to this newspaper’s journalist Juan Carlos Mateu, “for his work and personal commitment from the editorial office of DIARIO DE AVISOS. Throughout these 18 years – the organization explained – there have been numerous articles by him that have served as a speaker for the challenges of the Foundation and the needs of people with breast cancer.
In the Corporate Social Responsibility section, the award went to the Fonteide company, “for being an example of business commitment that it has maintained during these 18 years, being the most lasting and stable sponsorship that the Foundation has.”
The 2023 Carrera por la Vida Foundation Award for Research was awarded to Dr. Javier Cortés Castán, “for his medical career in advancing knowledge and improving treatments for female cancer, and for promoting and presiding over the Contigo Foundation as a forum active and committed to clinical and translational research.”
The foundation chaired by Brigitte Gypen emphasizes that support for research groups is “fundamental” to the objectives of Race for Life.
In this first edition of the awards, the Carrera por la Vida Foundation highlighted the social commitment of the citizens and the municipalities of Adeje and Arona, “who have demonstrated their sensitivity in these 18 years, and have been an example of responsibility and a community and institutional involvement that makes them worthy of the award.


New ‘Love for Life’ calendar
At the gala, in addition to the awards ceremony, the Foundation’s Calendar for the year 2024 was presented, which, under the motto of Love for Life, brings together 12 stories in which the love of a couple, family, colleagues Work, medical staff and friendship have been a vital part in the treatment and overcoming breast cancer.
The next edition of the Race for Life will take place on Sunday, December 3, leaving from the Siam Mall shopping center in Adeje, at 10:30 a.m., and arriving at Avenida de Las Américas, in the middle of Arona’s golden mile.
Traditionally, the route of the march is the same, starting in Adeje and arriving in Arona, accompanied by more than 5,000 people who walk a simple path, which is animated by a batucada and has an audience dressed in t-shirts and allusive merchandising, always pink, typical of the foundation.