Tenerife Fashion Beach Costa Adeje will be held from 14 to 16 with the support of Canary Islands Government and within the framework of the third edition of Tenerife Volcanic Fashion. It fuses fashion and tourism under an innovative concept that has made a name for itself on the big international fashion catwalks as a showcase and promotion of Tenerife and its local designers. In its previous editions, it has positioned itself as one of the catwalks with the greatest projection, both in direct impacts and in return on investment.
The presence of the designer Ágatha Ruiz de La Prada, who for the first time takes to the catwalk at Playa del Duque Norte in Costa Adeje to present her swimwear collection, is one of the attractions of this fifth edition. The designer from Madrid is one of the most important and long-lived creators in the Spanish textile industry and has managed to promote a creative universe that exceeds fashion and has made her a benchmark in international design.
The insular director of Socioeconomic Development, Ermitas Moreira, points out that the event is the commitment of the administrations “for a unique space, one hundred percent dedicated to tourism and fashion.” The CEO of Tenerife TourismDavid Pérez, explains that the influencers who will participate “have 1.3 million followers, which, added to the collaboration with Televisión Española and the projection that we give them from the representative offices of Tenerife Tourism in Europe and the United States, will allow that the reach and diffusion of this event be maximum».
The Councilor for Tourism and Sports, Adolfo Alonsoreaffirmed the importance of the activity “so that the swimwear firms that make up Tenerife Moda, who are more invited, contribute to consolidating the reputation and recognition of the island’s textile sector outside the Canary Islands, as well as the tourist image of Costa Adeje».
The event will begin on Friday, the 14th, with a parade of young designers at The Duque Shop Shopping Centre. Social networks and their influence on fashion, travel, the industry from within, the importance of styling or sustainability are some of the issues that will be addressed in the meetings that will take place at the GF Victoria Hotel. On the 15th, Nieves Álvarez will once again act as presenter and godmother of the great catwalk of designers on the beach. For the first time, the most commercial collection will be awarded among the proposals of the designers of Tenerife Moda.
