Tenerife received this Tuesday a total of 23 travel agents, tour operators and journalists from specialized media from Hungary within an action promoted by the Cabildo, through Turismo de Tenerife, in order to show the diversity of attractions on the island.
The CEO of Tourism of Tenerife, David Pérez, has also valued that the delegation is headed by the ambassador of Spain, Anunciada Fernández, and also has the presence of the counselor of the Spanish Office of Tourism in Vienna, Rocío Martín, who is responsible for the Hungarian market for Spain.
“This allows us to reinforce, together with the rest of the professionals specialized in the sector, our presence in this market,” he explained.
The group of professionals participating in this visit will have the opportunity to know, from this Wednesday, different corners of the island and carry out various activities.
Thus, during this day they will have a whale watching excursion and they will be able to learn about the Sustainability Charter with which the island undertakes to respect marine species during the development of this activity.
It will be a day in which, in addition, they will be able to discover the rest of the attractions of the municipality of Santiago del Teide, with special attention to the Los Gigantes Cliffs.
Thursday’s program includes, among others, a visit to the Teide National Park, a UNESCO World Heritage Site, and the town of La Orotava.
Later, on Friday, they will tour the city of La Laguna, also a World Heritage Site, having the opportunity to taste the island’s wines and gastronomy in a winery and will conclude the day with a tour of Puerto de la Cruz.
New marketing strategy
The last day of your stay will be dedicated to discovering Santa Cruz de Tenerife, with a route that includes the Nuestra Señora de África Market, the Palmetum, the Tenerife Espacio de las Artes or the MUNA (Museum of Nature and Archeology).
The increase in tourists from source markets other than the traditional ones is part of the objectives of the new Tenerife Tourism strategy, within its marketing plan based, among other aspects, on artificial intelligence, in order to offer the destination to potential visitors, whose interests, obtained by crossing data, can be satisfied on the island.
The Hungarian market is among tourists from Eastern Countries, from where 164,054 travelers spent their holidays on the island in 2019 (the year before the pandemic).