Porto de la Cruz revamps its tourism promotion strategy. The municipal government asserts that it continues working on updating the destination’s planning to address the upcoming years with a defined organization that includes new promotional initiatives, the Marketing Plan and a new brand more in line with the local tourist characteristics and product.
This initiative promoted by the mayor, Marco González, aims to “offer the sector not only opportunities to continue advancing in a city better prepared to welcome our visitors, but also to certify a roadmap where sustainability and digitalisation mark a path of progress and stability for the engine of the economy of Puerto de la Cruz and the entire northern part of the island”.
The mayor of Porto points out that “it is necessary to continue consolidating the city’s position within the always competitive tourism markets”. In this regard, he advocates for “highlighting our potential as a pioneering destination in Canary Islands, Spain, and Europe with the capability to reinvent ourselves as was achieved after the pandemic”.
Marco González highlights that among the measures is included a marketing plan and a new brand
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Porto de la Cruz is experiencing an “outstanding” moment in hotel occupancy and in its ability to attract investment for the complete renovation of its accommodation facilities, “a situation that, far from settling, has to serve as an incentive to continue working on improving the destination’s positioning”. Both the strategy “successfully deployed at Fitur with Pure Inspiration – where culture plays a fundamental role in enhancing experiences in the destination – as well as the new gastronomic brand Flavours of Porto “are indicative of a working approach that, together with the tourism sustainability and digitalisation plans in place, represent advancements in a city model where residents and visitors join hands to value what makes us different and unique,” defends González.
In this line, and hand in hand with the Tourism Rehabilitation Consortium, from the City Council of Porto de la Cruz, “efforts are being made to implement tourism sustainability plans that guarantee the improvement of the urban environment, also promoting the development of a new and updated marketing plan to guide us in continuing to work in the upcoming years,” explains the area councillor, Roberto Medina.
The councillor also highlights the collaboration between administrations, including Tourism from Tenerife and the Government of the Canary Islands, as well as the sector itself. This involvement “is essential to face this planning with the utmost guarantees”. In fact, the work carried out through the Tourism area not only involves the local Administration itself, but also collectively and collaboratively the Association of Tourist Municipalities of the Canary Islands, of which Porto de la Cruz has been a part since 2020.
