With a reduced price of 3.50 euros for admission, the Film Festival returns starting this monday Canary Islands to try to revitalize attendance at theaters, which has not yet recovered from the blow caused by the pandemic of coronavirus.
So far this year, attendance accumulates a 32% drop compared to the average of the five years prior to the outbreak of covid (2015-2019)according to data from the consulting firm Comscore.
The twentieth edition of the Film Festival, a joint initiative of the main federation of exhibitors (FECE) and distributors (Fedicine), will be held over four days, from Monday to Thursday, and will have the participation of 326 cinemas from all over Spain, with a total of 2,932 screens.
On the billboard those days there will be large commercial productions such as ‘Guardians of the Galaxy: Volume 3’, ‘Dungeons & Dragons: Honor Among Thieves’, ‘Super Mario Bros. The Movie’, ‘John Wick 4’ or the Spanish comedy ‘¡Vaya Vacation!’.
But also independent proposals as Joanna Hogg’s ‘Eternal Daughter,’ starring Tilda Swinton; the action thriller ‘Siege’, with Natalia de Molina; the award-winning in Berlin ‘20,000 bees’, on ‘trans’ childhood, or the author’s documentary ‘La mala familia’, among others.
Super Mario Bros can with everything
Since the beginning of January, the average weekly attendance at cinemas in Spain has been around 68% compared to the average for the period 2015-2019. Only a weekthe one from April 7 to 13, coinciding with the premiere of ‘Super Mario Bros’, the 100% barrier was overcome -up to 109%-, that is to say that there were more viewers than in the reference period.
The following week with the highest attendance was just the previous one, with 97%, coinciding with the premiere of the latest installment of the ‘Dungeons and Dragons’ saga and the third, with 83%, from April 21 to 27, the week in which ‘Possession infernal’ and ‘Vaya vacaciones!’ were released.
This event for encourage attendance at movie theaters as a social and cultural habit It was held for the first time in June 2009 and from 2011 it became semi-annual, only interrupted by the pandemic.
The last edition, last October, recorded 1.3 million viewers in four days82.2% more than that of a year ago, the first post-pandemic, which had 704,927 attendees in three days.
In which rooms will there be discounts?
rooms in the Las Palmas province
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OCINE PREMIUM 7 PALMAS The Gran Canarian palms
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ATLANTIS MULTICINEMAS Reef
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YELMO CINEMA LAS ARENAS Las Arenas
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MULTI CINEMAS DEILAND San Bartolome
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HELMET CINEMA NEIGHBORHOOD Santa Lucia de Tirajana
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TRADE WIND HELMET CINEMA Tamaraceite
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ARTESIETE THE TERRACES telde
Rooms in the province of Santa Cruz de Tenerife
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MULTICINES PUNTALARGA Candelaria
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CINEMA YELMO VILLA LA OROTOVA La Orotava
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MULTI CINEMAS TENERIFE San Cristobal from the lagoon
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PRICE CINEMAS Santa Cruz de Tenerife
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VICTOR CINEMA Santa Cruz de Tenerife
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YELMO MERIDIAN CINEMA Santa Cruz de Tenerife