SANTA CRUZ DE TENERIFE, 25 Nov. (EUROPA PRESS) –
The Vice President and Minister of Highways, Enrique Arriaga, has advanced this Friday that the corporation is going to review the content of an underwear campaign, which is shown on the tram, in case it violates the principles of equality.
In response to a question from Sí Podemos in plenary session, he pointed out that the campaign -of the Calzedonia and Intimissimi brands- “is not offensive or dishonest”, according to the company’s technicians, who have not observed “sexual content” or non-compliance with national or regional regulations.
He has also said that there is no prohibition on campaigns of these characteristics by the National Equality Observatory and the Canary Institute of Equality.
However, it has promised to carry out new consultations and if any aspect is detected in this line, they will be withdrawn or a new design will be forced.
María José Belda, spokesperson for Sí Podemos, has asked Metrotenerife to coordinate with the technicians from the Equality area because this type of advertisement affects the “objectification of women in advertising” because they are “deprived of their dignity” by present it as “an empty body”.
He has said that “an image is sold, not underwear” and has warned that according to the Sustainable Development Goals (SDGs) considering women as objects “is gender violence” and in this specific case it is about selling underwear “to please the man” and comply with “stereotypes”, while warning of the risks of promoting eating disorders among young women.
“From the house we must ensure that there are no such ads,” he said.
