The island’s public transport renews its commitment to serve as support for public awareness campaigns about the need to donate blood. This is the meaning of the collaboration agreement signed by the Cabildo with the Canary Institute of Hemodonation and Hemotherapy (ICHH) which will have Titsa and Metropolitano as protagonists, that is, the buses and the trams.
The Island Councilor for Mobility, Enrique Arriaga, signs the agreement on behalf of the Cabildo while it is signed on behalf of the ICHH by its president, María Teresa Gutiérrez.
Titsa will broadcast awareness campaigns on the screens of the buses while one of the trams will be labeled for two months with the campaign Donating blood is an act of solidarity.
Buses and trams will spread the initiative in the coming months to raise awareness about the importance of donation. The tram labeled with said campaign is presented on the eve of the Donor’s Day celebration, June 14. Starting today, the buses broadcast on their screens the promotions to encourage the donation that the ICHH promotes.
Arriaga and Gutiérrez ratify the signing of the agreement with the presentation of the image of the aforementioned campaign that, in the next two months, will be advertised on the labeled tram. The insular director of Mobility, José Alberto León, also attends the presentation ceremony at the Intercambiador stop, in Santa Cruz.
Arriaga explains that “on the eve of Donor Day (today) we activated the new ICHH campaign in collective public transport on the Island.” He adds: “We collaborate to spread the need to donate blood, since it is vital to maintain stocks with quantities that can meet health needs.”
The counselor explains: “This is everyone’s responsibility. and we appeal to the solidarity of the population through this campaign on our tram”. Arriaga insists on the impact that the labeling of a tram has, since it is estimated that in a month the campaign can reach some five million views.
The president of the ICHH, María Teresa Gutiérrez, thanks the Cabildo, Titsa, Metrotenerife and Publiservice for their commitment to donating blood. She highlights that “every day the Canary Islands need 300 blood bags, this visibility helps us take a step forward in this act of social responsibility with our health system.”
The regulations establish that basic requirements to donate blood They are presenting a good general state of health, being between 18 and 65 years of age, weighing more than 50 kilos and, in the case of women, not being pregnant.
