SANTA CRUZ DE TENERIFE 24 Nov. (EUROPA PRESS) –
The White Night of La Laguna, situated on the island of Tenerife, hosted a Candlelight x IQOS concert this Saturday at its newly inaugurated venue on Herradores Street, El Patio by IQOS, which featured an acoustic performance for brand users.
Attendees at the venue were able to embark on a musical journey blending classic styles with future innovations, “symbolising the remarkable shift that Philip Morris has achieved by transforming tobacco consumption.”
This was all set against a thoughtfully curated backdrop in El Patio by IQOS – the brand’s inaugural concept store in Spain – which was aglow with LED candles as opposed to conventional burning candles. As stated by Philip Morris in a press release, this reflects the “transformative vision of IQOS, which has harnessed innovation to develop tobacco heating technology that eliminates fire, tobacco smoke, and ash from the consumption process.”
Consequently, Candlelight x IQOS became a “visual and auditory experience” for participants.
El Patio by IQOS offers the IQOS community and adult smokers seeking to transition to a “superior alternative to cigarettes, an exclusive experience and a hub to discover the services and updates related to the leading tobacco heating device globally,” in addition to savouring premium specialty coffee and a diverse selection of high-quality snacks, alongside engaging in exclusive events and activities connected to art and gastronomy within a “distinctive and enjoyable environment.”
They also clarify that the venue caters solely to adult smokers, as IQOS “is not without risk” since its usage involves inhaling nicotine, which “is addictive.”
