SANTA CRUZ DE TENERIFE, June 16. (EUROPE PRESS) –
The Minister of Social Rights, Equality, Diversity and Youth of the Government of the Canary Islands, Noemí Santana, and the Deputy Minister of Equality and Diversity, Sylvia Jaén, presented this Thursday the advertising campaign and the program of activities organized by the Government of the Canary Islands around to next June 28, ‘LGTBI Pride Day’ and that this year it will leave the capital’s islands to focus the institutional act on El Hierro.
According to Santana, it will be linked “to our identity as a people with an image rooted in who we are and our symbology.”
The objective of this year’s program is to give prominence to popular culture from a perspective of equality and diversity, to historical memory and to the most current claims and proposals.
The Deputy Minister for Equality and Diversity outlined the program of activities that will include an advertising campaign, a program on Canarian television and the presentation of the book ‘Canarias Ogullosa 2022’.
“The activities will begin on June 28 with the broadcast of the special TVC program, focused on our most intimate culture, our culture and roots, and we will end up doing it big with different activities over three days in El Pinar,” he said.
He also highlighted the relevance of transferring the ‘Proud Canary Islands’ program to El Hierro since the Canary Islands are built “from each of the 8 islands”.
PROGRAM IN THE PINOR
On Tuesday, June 28, the photographic exhibition ‘Ni vagas y maleantes’ will be inaugurated at 7:00 p.m. and there will be a talk on historical memory.
Later, at 8:30 p.m., the Pride poster will be presented in La Restinga and there will be a reading of the manifesto for the commemorative day.
On Thursday, June 30, at 7:00 p.m., a children’s workshop on diversity will be held and at 9:00 p.m. the documentary ‘El Viaje de Carla’ will be screened, in which its protagonist, Carla Antonelli, will participate.
On Friday, July 1, at 9:00 p.m., there will be the ‘Raíces Concert: folklore for equality and diversity’, directed by Yeray Rodríguez and on Saturday, July 2, at 9:00 p.m., the ‘Gala Drag 2022 ‘.
All these activities have the collaboration of the City Council of El Pinar and the Cabildo of El Hierro.
The image of the advertising campaign, which will be disseminated in various media such as mupies, buses and digital advertising devices, links the Canarian identity with the colors of pride with the aim of turning Canarias Proud into a feeling that is incorporated into the way of understanding life and society from the islands, collects a note from the Ministry.
As in other years, and in collaboration with Televisión Canaria, a program will be broadcast on June 28 focused on exploring Canarian roots from the perspective of diversity.
In addition to the first installment of the book ‘Canarias Orgullosa’, which was launched last year with leading LGBTI people due to their visibility in the Canary Islands, this year there will be a new book in which there will be 10 profiles of leading people in the Canary Islands selected from the stories of life that the citizenry has risen to www.canariasorgullosa.com.
The presentation of this book will be made in the coming weeks with part of its protagonists.
