Santa Cruz de Tenerife, 2 Mar. (Europa Press) –
The Canarian vocalist and songwriter, Eva Ruiz, is set to enchant audiences with her voice this Sunday during the opening day of the Diar Cruz de Tenerife Day Carnival. She will showcase the fruits of her work, which began at the tender age of 16 when she signed her first record deal, and which now draws inspiration from ‘canariety’ and the imprints left by the significant figures in her life, including her grandmother, a flamenco singer.
Ruiz is among the lineup of artists who will take to the stage at the 40 Pop, Francisco Laroche, in Tenerife’s capital, starting at 2:00 p.m. on Sunday.
In an interview with Europa Press, the singer reflects on her musical journey and the formation of her identity. She specifically emphasises how her Canarian heritage influences her daily life: “When I travel, I remain connected to my roots. It’s not just about music; it’s also on a cultural level. The culture of the islands is incredibly rich, offering numerous elements and textures.”
In her musical endeavours, she expresses a desire to convey, both visually and compositionally, “in every possible manner,” the ‘canarianity’ that she always carries with her.
Nevertheless, the most profound influence on this young woman from Lanzarote is her grandmother, a flamenco singer who, she notes, collaborated with the renowned musician and composer Paco de Lucía. “I was heavily influenced by her. In fact, I began my singing career by performing songs by Rocío Jurado. Music has always been present in my home; flamenco has been a constant. I feel I almost started singing before I began to speak,” the singer admits.
In addition to her progression in the music realm, where she explores a contemporary pop fusion with soul, Ruiz has also showcased her talent in the film industry, portraying the character “Jenna” in the Amazon Prime movie “my fault” and “yours.”
Furthermore, she is a model and has featured in publications such as Vogue Spain and GQ Spain, as well as in campaigns for brands like Calvin Klein and Uniqlo, among others.
Meanwhile, the artist has released a new single titled “I want to tell you,” a collaboration with Canarian artist Maikel Delacalle. This song forms part of the soundtrack for the film ‘Your fault,’ and the music video was filmed in the city of La Laguna.
The music industry
Regarding her experience in the fast-paced, ever-evolving music industry, the composer expresses her desire “to create music” that brings her “joy.” She confesses that although there are times when external factors attempt to influence the artist, “ultimately, one always returns to their path, to create what feels authentic to oneself.”
“I strive to remain true to what I wish to achieve and what makes me feel comfortable,” she asserts.
She further explains that the pressure artists face today results in “a constant struggle between one’s identity and the industry’s expectations.” As a result, she reflects and concludes that with every new musical project, “you never know what will transpire”; the key is that it remains “genuine” and embodies each individual’s desires.
“In the end, people will feel it. The more authentic the message you wish to share—whether it be a ballad, reggaeton, or something else—the connection will be there if it’s real, because that is ultimately one’s essence,” she stated.
When asked about her evolution over the years, she describes it as “beautiful,” filled with “personal and professional growth,” enriched by experiences and learning. During this time, she adds, she has been rediscovering herself and broadening her “horizons,” pushing herself to produce, direct, compose, and engage creatively.
Consequently, in 2025, she anticipates new songs and collaborations to feature on an upcoming album. “I will continue recording more films and pursuing varied projects that bring me happiness and serve as my method of expression,” she shares.
Proud of her Canarian heritage and passionate about her work, she encourages the youth of the islands to pursue music with “faithfulness” to themselves, advising them not to fear change and to step outside of their “comfort” zones, with “patience.” She clarifies that despite the occasionally challenging path and moments of feeling lost within the whirlwind of creativity, resilience is key.
