Turismo de Tenerife and the Instituto Tecnológico de Energías Renovables (ITER) have established a partnership agreement aimed at fostering innovative initiatives that enhance competitiveness and sustainability within the tourism industry. The primary goals include leveraging ITER’s technical expertise alongside Turismo de Tenerife’s extensive knowledge in tourism management to create technological solutions that enrich visitor experiences and optimise resource usage. Additionally, the agreement seeks to enhance the destination’s competitiveness through collaborative projects that position the island as a front-runner in innovation and sustainability. This initiative encompasses the development of specialised tourism technology projects where novel solutions can be evaluated in a controlled setting.
