Jose Perez Martin was a traditional artist. Every time he painted, drew, or designed stages for events, he poured his heart and soul into his work, regardless of the hours spent. This dedication was unanimously acknowledged by those fortunate enough to know him.
To his family and friends, he was affectionately known as ‘Pepe’. His passion for art evolved from a mere hobby to a profound devotion, leading him to leave his job at the antique shop on Blanco Street, named ‘Arcón’. This is why most residents of El Puerto remember him as ‘Pepe from Arcón’.
For 25 years, he served the City Council in various roles: from painting murals to designing royal attire and gardens. He was the creative mind behind the posters for the Puerto de la Cruz celebrations honouring the Great Power of God, the Virgin of Carmen, and San Telmo in the years 1985, 1989, 1993, and 1995. He even handled protocol duties during the tenure of Mayor Félix Real. Pepe also supervised the construction of stages for July festivities and Carnivals, successfully submitting designs that led to the selection of carnival queens, a feat that occasionally sparked controversy.


As a result of the twinning between Puerto de la Cruz and Dusseldorf, he even crafted floats in Germany. In Dusseldorf, there exists a Carnival Museum showcasing designs and sketches by Pepe. He was among the first to travel to Germany for such a project.
His artworks are spread throughout Europe. Following his passing in 2000, an exhibition was held, featuring pieces shipped from Germany, England, and France – gifts that José had shared with individuals residing abroad.
Pepe was a versatile artist. Even before body painting became popular, he was already practising it. His visionary mindset, creativity, and impeccable photographic memory set him apart.
The poster for this year’s July Festivities is a sketch crafted by Pepe roughly 30 years ago, never previously published. The City Council deemed it a fitting tribute to him and decided to unveil it. Yet, what truly matters is the deep affection people held for him. Despite his son Marcos’ passing 24 years ago, individuals continue to approach Marcos daily, reminiscing about his father and sharing anecdotes.
When speaking of his father, Marcos cannot help but swell with pride. The same pride echoed when the City Council announced the honorary prize for the July Festivities in his father’s honour. “Everyone recognised the dedication he poured into his community, his selflessness, and the countless hours dedicated to ensuring everything was perfect. This tribute acknowledges his unwavering commitment to Puerto de la Cruz,” he remarked.
The ceremony took place on Wednesday at the fishing pier, adjacent to the Santa Barbara Battery. Mayor Marco González delivered a heartfelt speech, having shared a working relationship with Pepe while decorating stages for events in the La Vera neighbourhood, where they both resided. Marcos received a commemorative plaque, joined by his uncle Luis – the sole surviving sibling among Pepe’s 15 brothers and sisters. Luis shared a close bond with Pepe due to their similar ages.
Numerous individuals, including friends, family, and former colleagues, gathered to pay homage to a man of El Puerto who forever left a profound impact on the artistic and festive legacy of the town.