SANTA CRUZ DE TENERIFE, 5th Mar (EUROPA PRESS) –
The Tenerife Moda programme, under the guidance of Cabildo, proudly presented the exquisite haute couture collection ‘Harmonie’ by Vigarok and the latest collection ‘Lisianthus’ by By Loleiro at the prestigious Paris Fashion Week last week.
Efraín Medina, the Minister of Employment and Education, expressed great delight at the success achieved by these brands. He highlighted that one of the fundamental aspects of the Tenerife Moda 2024-2027 Strategic Plan is to enhance international visibility by participating in renowned fashion events. “This strategic approach enables access to diversified markets, potential clientele, networking opportunities, and the spotlighting of the remarkable talent possessed by our designers,” stated the advisor.
Mado Vigarok was the first brand to unveil its creations. The ‘Harmonie’ collection was beautifully showcased at the Flying Solo Show. Canarian model Noelia Delgado graced this Parisian adventure as a representative of the brand. Mado Vigarok not only exhibited their designs but also collaborated synergistically with two other Canarian fashion labels – Makanuda and Zarcillo.
The ‘Harmonie’ collection represents the evolution of the brand by subtly capturing the essence of life. It blends elegance with freshness, tradition with modernity, ensuring each garment conveys diversity through a harmonious interplay of colours and shapes, thereby making the wearer feel truly special.
Reflecting on the experience, Mado Vigarok expressed, “It was an enriching journey, both personally and professionally, reinforcing our commitment to continuing on the path of humility, dedication, and resilience in fulfilling our dreams.”
On the other hand, By Loleiro, a distinguished brand specialising in millinery and jewellery, concluded the series of shows at the Flying Solo Show. This marked their debut on the international stage, all thanks to the support provided by Tenerife Moda to the textile sector. Their first catwalk display outside Spain featured the captivating collection ‘Lisianthus’.
Through ‘Lisianthus’, By Loleiro aimed to revisit the essence of the timeless art of millinery, capturing the essence of the euphoria felt by a milliner while crafting something out of nothing. The collection takes you on a historical journey through various headpieces, hats, and fascinators inspired by the wonders of nature. Their participation on the runway presented a remarkable opportunity to expand visibility and explore new markets after twelve successful years in the industry.
“We are thrilled by the overwhelming response and reception at the catwalk. It is truly a gratifying experience for a hat and jewellery brand to showcase pieces that symbolise significance beyond mere accessories – they become protagonists. We are elated and honoured to represent Canarian fashion in Paris and be an integral part of this vibrant industry,” shared the team at By Loleiro.
