SANTA CRUZ DE TENERIFE, Nov. 17 (EUROPA PRESS) –
The Cabildo of Tenerife has launched the ’25N Don’t share sexist violence’ campaign. Mobilize’ on the occasion of the commemoration of November 25 of the ‘International Day for the Elimination of Violence against Women’.
The initiative was presented this Friday by the president of the Tenerife Cabildo, Rosa Dávila and the insular director of Equality, Patricia León.
Dávila explained that according to the recent ‘Diagnostic Study to prepare the Prevention Plan for pre-adolescents, adolescents and young people’, 77.1 percent of the samples of women affirm that they have suffered some type of gender violence in the age range between 17 and 20 years, “chilling figures” about which the Cabildo has to “report and act.”
Thus, he indicated that the campaign aims above all for “men to become accomplices of all those women who feel violated and do not reproduce this type of sexist behavior.”
For her part, the insular director of Equality, Patricia León, highlighted the importance of prevention at these early ages because young people are the “future” and they need to “unite” with women and be “allies, for the sake of achieve a society where personal relationships are developed on a level of effective equality”.
The gender violence prevention campaign is aimed especially at young men through a positive message that highlights the voices of boys who confront sexist violence that is carried out in digital environments, mainly through mobile phones.
Thus, those who treat them with respect, those who ask for equal treatment for them, those who do not humiliate, do not control and do not share content of violence against women are made visible.
The campaign features the participation of Renzzo, El Selector, a DJ with a wide following among the young population of Tenerife.
Under the expression ‘Good Vibra Movement’, already used in a previous campaign, it sends a positive message of respect, action against gender violence and equality, according to a note from the corporation.
The campaign has a wide presence in digital media, including social networks and music apps, and also in cinema, LED screens and posters on street furniture.
Thanks to this initiative, it will be possible to reach 88,219 young people at a cost of 42,048.28 euros and a duration of 21 days.
