Tenerife fashion has a new strategic plan, called Strategic Plan Tenerife Fashion 2024-2027. The document is designed for the period 2024-2027 and has three fundamental pillars: excellence, sustainability and internationalization. This was pointed out yesterday by the Cabildo of Tenerife, whose councilor of Employment and Education, Efraín Medina, presented the guidelines to 200 professionals in the sector at an event held in Tenerife Space of the Arts (TEA).
“I got into the president’s agenda and, as I saw that she had a budget meeting later, I put ours before to see if she remembered us,” Medina joked at the beginning of the meeting, before a room full of sector representatives. . Rosa Davilathe head of the island institution, accompanied him at the beginning, and highlighted that the commitment made months ago to “put this sector at the center” was being fulfilled.
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Sustainability.
It is one of the key axes. “The fashion industry faces numerous challenges in terms of sustainability and it is essential to address them to achieve sustainable development objectives and move towards a circular economy,” explained the Tenerife Cabildo. Here emphasis will be placed on aspects such as avoiding excessive consumption and waste, using sustainable materials, responsible production, transportation and carbon footprint, awareness, circular economy, technological innovation, regulatory pressure, transparency…
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Internationalization.
“Presence at fashion fairs is of strategic importance for the fashion sector within the Tenerife Moda program.” It is indicated by those responsible for the Strategic Plan. This section includes access to markets and potential clients, showing new collections, networking and collaborations, brand visibility, market techniques and analysis, negotiation and marketing, real-time feedback and internationalization.
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Logistics.
The Tenerife Moda program can implement a series of key strategies, such as logistics support platform, efficient distribution network, sustainability in logistics, training and education, export facilitation, technology and automation and evaluation and feedback.
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Recover ‘EmprendeModa’.
The recovery of this plan includes specialized incubation programs, training and business development, access to financial resources, support in design and prototyping, promotion and marketing, collaboration with local industry, rigorous evaluation and selection, and monitoring and measurement of results.
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Standards and quality seals.
The Cabildo understands that Tenerife Moda must consolidate itself as a nationally and internationally recognizable brand, and to do so the Plan addresses aspects such as certification of origin, sustainability and ecological labeling, the Tenerife Moda brand, education and awareness, and communication and marketing.
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Visual presentation. «
To enhance the Tenerife Moda brand, it is essential to focus on the quality of photography and the visual presentation of fashion products,” they noted yesterday. “This involves using high-resolution equipment, professional models and appropriate styling to capture the details and versatility of the collections,” they added.
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Commercialization.
The keys to supporting the marketing of the agents involved in the Tenerife Moda program involve various strategies such as market segmentation and strategies, diversification of distribution channels, electronic commerce strategies, quality assurance and sustainability, education and training, and collaborations. strategic.
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Improve platforms.
E-commerce and digital sales platforms, physical stores and shopping experience, sustainability and transparency, multi-channel experiences and personalization and data will be promoted.
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Training.
«It is necessary to be aware of the rapid evolution of trends and address aspects such as sustainability, digitalization, globalization, diversity and inclusion, ethics and social responsibility, fierce competition, rapid production cycles, technological challenges and changes in business models », they explained in relation to this aspect.
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Communication.
Another important aspect of the Tenerife Moda 2024-2027 Strategic Plan is communication, whose main objective is to develop a comprehensive communication strategy that promotes sustainable fashion and positions Tenerife Moda as a benchmark in the industry. This section includes the situation analysis (internal and external), communication objectives, communication strategy, dissemination plan, evaluation and measurement, and innovation and communication.
