Tenerife Weekly
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact
No Result
View All Result
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact
No Result
View All Result
Tenerife Weekly
No Result
View All Result
Home El Dia

The Island promotes itself among 20 million Germans with a new model of bike

August 11, 2023
in El Dia
Reading Time: 3 mins read
0
The Island promotes itself among 20 million Germans with a new model of bike
5
SHARES
Share on FacebookShare on Twitter



The Island promotes itself among 20 million Germans with a new model of bike

Tenerife is allied with the specialized German company Rose Bike to present its new bicycle with the images of the prototype tests carried out on the Island in the background. The promotional campaign will reach more than 20 million people in Germany. The insular vice-president and councilor for the sector, Lope Afonso, appreciates the consolidation of the destination as a setting for audiovisual productions.

The world presentation of the new Rose Bike model, the XLITE UNLTD Classified Kittel Edition –the name of the evolution of the Xlite and limited edition–, has Tenerife as the background. The bike was tested between June 9 and 11 on the island roads by fourteen-time Tour de France stage winner Marcel Kittel. He toured different enclaves on the Island where the German athlete was filmed and photographed with the aim of starring in the brand’s new campaign.

Lope Afonso stressed the progress, both quantitative and qualitative, of audiovisual production in the form of advertisements. He specifically detailed the scope of this new campaign in the sports and tourism field that “will reach millions of spectators and visitors. This places us as an international reference, especially in Europe. We are growing as a special and differentiated destination, reinforcing our position in the continental market”.

Kittel carried out three routes in which it was possible to capture the essence of the main natural enclaves of the Island. This was the case of the Teno Rural Park, when traveling the route that separates Santiago from Teide and Buenavista; also the Anaga Rural Park, from Saint Andrew to La Laguna, and, finally, the Teide National Park, going up through La Esperanza and ending the descent in Vilaflor. A reflection of the possibilities of the destination for the practice of cycling.

The promotional video with which Rose Bike has started this campaign aims to show, in addition to the diversity of landscapes that Tenerife has and the contrasts between the north and the south, the possibilities of living unique experiences in coastal corners such as the Los Abrigos Pier , in Granadilla de Abona, where the cyclist appears taking a dip and where he tasted the local gastronomy.

ambitious campaign

The recorded and photographed material is already part of an ambitious promotional campaign for the Island as a destination for road cycling. Added to this is the content generated in a second stage, between June 12 and 15, when a group of 19 influencers made a press trip to Tenerife in which they tested this new bicycle model and others. of the same brand with the aim of generating material that allows to consolidate the positioning of the destination as the perfect place to practice this sport.

The content of the brand and the influencers, with a potential audience of 50,000 people, will be distributed in the Rose Bike networks, some thirty online or offline media focused on the travel segment, as well as in the new brochure and newsletters that the company sends to its customers and potential consumers. On the occasion of this campaign, Rose Bike will also offer a travel package to the Island, through a tour operator, with the aim of recalling Marcel Kittel’s experiences in Tenerife. It can be purchased both on the Rose Bike website and in its physical stores, distributed mainly throughout Germany.



Source link

Related Posts

Fepeco and Güímar Explore Solutions for Public Housing
El Dia

Fepeco and Güímar Explore Solutions for Public Housing

July 11, 2025
Prosecution seeks 12 years in prison for breaking into ex-partner’s home in Tenerife, raping her, and making death threats.
El Dia

Prosecution seeks 12 years in prison for breaking into ex-partner’s home in Tenerife, raping her, and making death threats.

July 10, 2025
Tenerife to spearhead energy sovereignty in the Canaries through geothermal power.
El Dia

Tenerife to spearhead energy sovereignty in the Canaries through geothermal power.

July 10, 2025
No Result
View All Result

Click Image to Join Community

Tenerife Forum Community

Previous News

TEA opens the call to choose five ‘Artists in Selection’ for Fotonoviembre

TEA opens the call to choose five ‘Artists in Selection’ for Fotonoviembre

2 years ago
The washerwomen and water return to the tank on the Las Peras road in La Laguna

The washerwomen and water return to the tank on the Las Peras road in La Laguna

4 years ago
The owner of the local chicharrero denounced the excess capacity of the Christmas Eve party in the Dubai room a day earlier.

The owner of the local chicharrero denounced the excess capacity of the Christmas Eve party in the Dubai room a day earlier.

1 year ago
The murga La Traviata announces the end of its journey in the Carnival

The murga La Traviata announces the end of its journey in the Carnival

3 years ago
The mayor and the councilor for Culture of La Laguna denounce the turncoat councilor from Ciudadanos to the Police

The mayor and the councilor for Culture of La Laguna denounce the turncoat councilor from Ciudadanos to the Police

3 years ago
Rehabilitation of TF-1 Road Set to Conclude in March, Says Cabildo

Rehabilitation of TF-1 Road Set to Conclude in March, Says Cabildo

5 months ago
No Result
View All Result

News Highlights

Confirmed Opening: Starbucks Launches a New Store in Tenerife

Protest Scheduled for This Saturday Against the Cuna del Alma Mega Tourism Project Moves Venue

The Aemet forecasts the weather in the Canaries this Friday: particular focus on two phenomena

The Municipal Market of La Laguna with Recipes and Dishes for the San Benito Abad Festivities and Pilgrimage: Lagunera Chickpeas for the Magos Dance

Do the Islands Need a Forestry Penny? Fénix Canarias Warns of Critical Forest Situation

11th July: St Benedict, the Young Man Who Encountered God in a Cave

Trending News

The iconic Los Patos beach in Tenerife, closed for over a year with no plans to reopen.
El Diario

The iconic Los Patos beach in Tenerife, closed for over a year with no plans to reopen.

by Admin
July 11, 2025
0

Los Patos beach, located in the municipality of La Orotava, in the north of Tenerife, is one...

A new group calls on the Canary Islands Government and the Tenerife Cabildo to halt Cuna del Alma due to the site’s significant archaeological value.

A new group calls on the Canary Islands Government and the Tenerife Cabildo to halt Cuna del Alma due to the site’s significant archaeological value.

July 11, 2025
Belgian Tourists Evacuated by Helicopter Affected by Fatigue and Heat

Belgian Tourists Evacuated by Helicopter Affected by Fatigue and Heat

July 11, 2025
Confirmed Opening: Starbucks Launches a New Store in Tenerife

Confirmed Opening: Starbucks Launches a New Store in Tenerife

July 11, 2025
A new group calls on the Canary Islands Government and the Tenerife Cabildo to halt Cuna del Alma due to the site’s significant archaeological value.

Protest Scheduled for This Saturday Against the Cuna del Alma Mega Tourism Project Moves Venue

July 11, 2025
Tenerife Weekly

© 2025 Tenerife Weekly

Navigate Site

  • Tenerife Forum
  • Tenerife Travel Shop
  • Ask Tenerife
  • Guide
  • Adobe
  • Linkedin
  • Privacy Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact

© 2025 Tenerife Weekly