Flores, who has declared that she is very excited about her participation in this initiative, as she has always been very concerned about caring for the planet, has wished that «the Earth continues to revolve around our sun and brings a lot of life, flowers and crystal clear water». After having made the leap to the national arena last year, with an important media campaign in Madrid, the Festival crosses borders and, in this ninth edition, will have a presence in Paris.
Transversal and multicultural, this initiative will organize more than 60 activities, from September to November, in Madrid, Paris, Tenerife, Gran Canaria, La Gomera and Lanzarote, in favor of the sustainability of the oceans and the defense of cetaceans. Music, choirs, theater, cinema, dance, poetry, conferences, debates, exhibitions, workshops, bodypaint, underwater activities, guided tours, tributes, training, a fair and an Environmental Convention will launch the Festival’s message to all cardinal points, which this year endorses the motto Whales of Life.
The concert by Rosario Flores and Ida Susal this Saturday the 10th, will be followed, on September 14, also at 7:00 p.m. and in the Infanta Leonor Auditorium, by the performances of the international Mexican Julieta Venegas and from the palm tree national revelation Valeria Castro, in the second session of the Clean Concert. All this, with images by photographer Sergio Hanquet. Tickets can be purchased both at www.tomaticket.es and on the website of the venue and the Festival.
First National Convention of the Sea Land Air Environmental Platform in Arona
From November 21 to 23, Arona SOS Atlántico will become the focus of maximum interest in environmental matters, as it is the headquarters of the First National Convention of the Sea Land Air Environmental Platform (PLAMTA), which brings together more than 30 organizations. Groups that make up the main federation of national environmental associations and projects, of which Arona SOS Atlántico is a member, will participate in this important meeting. In this first convention, a document will be prepared in favor of the defense of the oceans and a panel of presentations and complementary activities will be held.
International Press & Family Trip Diving
Arona SOS Atlántico has taken into account, since its inception, the importance of underwater photography when it comes to publicizing the riches of the oceans, in order to raise awareness of its necessary conservation. For this reason, the Festival has invited, throughout the different editions, underwater photographers from different origins, so that, with the guidance of the environmental advisor for this initiative, Sergio Hanquet, they dive in Canarian waters. The resulting graphic reports have been published in specialized media, both national and international.
This 2022, this experience will be carried out again, but, with the great novelty, that between the On October 2 and 8, a summit of underwater image artists will be held, a International Press & Family Trip Divingin collaboration with Tenerife Tourismin which six professionals of underwater activities from around the world will participate, capturing the marine wealth of the Tenerife coast to later publish it in prestigious publications.
Come back, Francisco Vera, UN adviser for children’s rights
In the 2021 edition, the young Colombian activist Francisco Vera Manzanares, founder of the Guardians of Life Movement, agreed to act as ambassador of Arona SOS Atlántico in Latin America. Since then the collaboration of the Festival and the activist has been constant. Recently, Vera Manzanares was named a member of the committee of twelve children who will advise the United Nations on children’s rights.
In this ninth edition of the Festival, once again the young activist returns with an extensive program of activities, in the months of September and October, in Tenerife, La Gomera, Madrid and Paris, to disseminate, among the child population, the messages of his recent illustrated book What is climate change?and to highlight the importance of whales if we aspire to a more sustainable world.
Confirmed the national and international expansion of Arona SOS Atlántico
For the first time, Arona SOS Atlántico leaves Spanish territory to launch its message in favor of the oceans and whales to other European countries. This ninth edition will also be presented in Paris, while the campaign of image actions will be reissued in the heart of Madrid with monumental supports in the Metro with the official poster, as well as with the projection of a spot of Arona SOS Atlantic on the giant screens in Callao and on the televisions of the EMT public transport network. A spread of more than 88,000,000 hits [repartidos en un 70% de público nacional y un 30% de público internacional], with a audience of 150,000,000 people in media coverage and 1,700,000 impacts on Social Networks. In total, it is estimated range of 239,000,000 hitswith an economic return [ROI] guaranteed that it will be measured by an external audit.
The festival Arona SOS Atlantic, a pioneer in its modality in Spain, and one of the ten most important festivals in the Canary Islands, is beginning to reap the harvest of nine years of rigorous and consistent work. In this sense, the Festival has just received the invitation from the University of Valencia to form part, as a success story, of a new University Expert Course in Sustainable Cultural Management. On the other hand, the Festival was mentioned as one of the few examples in Spain in the specialty of sustainable culture in the course Cultural training in the Canarian Sustainable Development Agendaorganized by the Government of the Canary Islands and the Spanish Network for Sustainable Development [REDS].
Presence of the Festival in Arucas, the MUNA and the TEA
The Festival will also have a presence this year in Gran Canaria, on the occasion of the presentation, at the Municipal Center of Arucas, of the exhibition Evil of all and Sea of no onea collective of photographers Cristina Camacho, Esperanza Guerra and Sergio Hanquet produced by Arona SOS Atlanticwithin the framework of the Festival program Arucas and the Sea. On the other hand, Arona SOS Atlantic will be this year, for the second time, in La Gomera with an extensive program in all its municipalities, and will also develop a substantial part of its calendar in Lanzarote and in prestigious venues in Santa Cruz de Tenerife such as the Museum of Nature and Archeology [MUNA] and Tenerife Arts Space [TEA].