Aldi opened this Wednesday, simultaneously, its first four stores in the Archipelago. Specifically, they opened two establishments in Tenerife and another two on the neighboring island of Gran Canaria. The new Tenerife Aldi are located in Arafo and La Laguna. The other two new supermarkets opened in Las Palmas de Gran Canaria and in Telde.
The facilities of La Laguna are located on the street The Pulpit, in Los Rodeos. Its opening caused a great expectation that even caused traffic to be especially dense in the area during some moments of the morning. From very early on, dozens of buyers came to the new building to see its products up close and make their first purchases.
The event was attended by numerous representatives of the island’s institutions. Among them were, for example, the Deputy Minister of Economy and Internationalization of the Government of the Canary Islands, Blaise Acostaand the mayor of La Laguna, Luis Yeray Gutierrez. carmen toubesrepresentative of Aldi Canarias, acted as hostess at the inauguration and gave an account of some of the company’s plans in the short and medium term.
“This is the culmination of a great job, of a daily effort for many months. It all started with the start of the works and the construction of the Agüimes Logistics Platform, in Gran Canaria. It is the supply and operations base for all of our stores. We plan to open 10 supermarkets in 2022 and 20 more in the next three years », he announced.
The Los Rodeos store has a commercial area of 1,360 square meters and its opening hours will be between 8:30 and 22:00. It also has a car park with capacity for 95 vehicles, including three spaces with recharging points for electric cars. “The supermarket in La Laguna has easy access and great visibility. In it you can find a quality assortment at the best possible price. We have 2,000 products, of which 86% are marketed under our own brands, ”explained the company spokesperson.
Aldi is characterized, they explained, by offering a convenient and simple purchase option with quality products at the lowest possible price. “This supermarket and the rest of those that we will open in the Canary Islands are committed to local products,” Toubes stressed. According to the data he provided, 80% of Aldi’s assortment is of national origin and 20% of Canarian origin. “We have around 330 Canarian products. For example, all the fruit and vegetables are from here, as well as meat, dairy products, drinks and cosmetics. They come from 40 Canarian suppliers. They are identified with the seal I’m Canary».
In fact, some of these products come from the municipality itself. This is the case of the Canarian pork loin head or the chopped pork ribs, which are marketed under the seal The market. “Within our wonderful assortment of lagoon sweets we will also have the famous mini-laguneros”, he added.
Aldi assured that it intends to continue introducing more Canarian assortment, both in the stores it opens on the Islands and in those it already manages on the Peninsula. But the expansion of the brand throughout the Archipelago will continue in the coming months. They will be, in addition to Tenerife and Gran Canaria, in Fuerteventura and Lanzarote.
For its part, Acosta congratulated the chain for its commitment to job creation. “I must thank this effort in a moment of uncertainty like this. Welcome be the competition that will help us fight inflation, “said the representative of the Canarian Executive.
For its part, Gutierrez valued the expertise of the brand for having chosen La Laguna to open one of its first stores in the Archipelago. “It shows that they are intelligent since they have set up their first supermarket in the best municipality in the entire Canary Islands,” he joked. “Job creation is essential right now and I know perfectly well that it will create many more jobs not only directly but also indirectly in our municipality,” he concluded.
