Santa Cruz de Tenerife 12 Mar. (Europa Press) –
The accommodation establishments affiliated with Ashotel in Santa Cruz de Tenerife reported an average occupancy of 76.94% during the carnival days, based on a survey conducted by the hotel association between March 10 and 12, using their Sustainability and Tourist Competitiveness Observatory for the period from February 28 to March 9.
These figures are lower than those of 2024 and closely resemble the results of the previous reservations survey released on February 19.
An analysis of the periods reveals that during the first weekend, which included Carnival Monday and Tuesday (four days), the hotels averaged 81.69% occupancy, whereas Piñata’s weekend achieved an average occupancy of 75.76%.
The trend in reservations saw a notable increase in last-minute cancellations, somewhat attributed to adverse weather conditions, as noted by the association in a statement.
Overall, the Metropolitan Area (Santa Cruz de Tenerife and La Laguna) concluded the Carnival with positive figures, with average occupancy standing at 78.54% during the analysed period.
Myriam Ortega, the vice president of Ashotel for the metropolitan area, remarks that while the occupancy rates are evidently strong, particularly given the event’s “great international appeal and significant local participation,” the trends in occupancy have varied compared to last year.
“In the weeks leading up to Carnival, we started with high expectations due to the considerable allure of this festival, yet the rain may have contributed to a number of cancellations,” she adds.
Nevertheless, Ortega emphasises that higher occupancy does not necessarily equate to better outcomes, nor is it the primary goal for hotel establishments or Ashotel itself.
“Moderate occupancy rates enable us to provide a superior and more personalised service to our clients,” she states.
These figures also underline the unpredictability of booking behaviours, which can vary for numerous reasons, as the vice president indicated prior to the festivities, affirming that the data remains strong.
The establishment of ‘Day Carnival’, with the first Sunday and second Saturday, has additionally contributed to more stable occupancy levels throughout the festive season, as this format allows for prolonged good occupancy beyond the essential holiday days celebrated in the streets.
