Tenerife Weekly
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact
No Result
View All Result
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact
No Result
View All Result
Tenerife Weekly
No Result
View All Result
Home Europa Press

Tenerife Tourism Embraces Sustainability at Berlin Travel Fair

March 1, 2025
in Europa Press
Reading Time: 2 mins read
0
Tenerife Tourism Embraces Sustainability at Berlin Travel Fair
3
SHARES
Share on FacebookShare on Twitter

Santa Cruz de Tenerife, 1st March. (Europa Press) –

Tenerife’s tourism board will attend a new edition of the ITB Tourism Fair in Berlin from 4th to 6th March with the aim of “reinforcing” the destination’s commitment to “economic, social and environmental sustainability.”

The island delegation will communicate to tour operators, airlines, travel networks, and media agencies the importance of attracting a more conscious and respectful traveller who values culture, heritage, gastronomy, and natural areas, contributing more to the local economy, as detailed by the Cabildo in a statement.

The vice president and tourism advisor of the Cabildo, Lope Afonso, emphasised that “Tenerife is the preferred destination for the German market, surpassing other markets in the Canary Islands that also traditionally host significant numbers of German visitors.”

Regarding the island’s representation at the Fair, he mentioned that the Tenerife delegation is determined to present itself to the German market as a solid and reliable destination, underpinned by a “strong commitment to sustainability and quality,” with natural areas, culture, and gastronomy being key attractions.

“Despite the current economic climate in Germany, Tenerife continues to earn the loyalty and trust of the island’s third largest market and second largest international market,” stated Dimple Melwani, CEO of Tourism of Tenerife.

She also noted that discussions at the ITB will focus on collaborating with leading tour operators to communicate the various actions encompassed in the different tourism sustainability plans that are “currently being implemented on the island” and the key updates on the destination to “align strategies.”

The island’s commitment to sustainability is rooted in numerous initiatives it is advancing. These range from efforts that align with the United Nations’ Sustainable Development Goals (SDGs) outlined in the 2030 Agenda to the conservation of nearly half of its territory as protected areas.

Among these initiatives, the island authority highlights projects such as Biosphere to Tenerife and adherence to the Glasgow Declaration, committed to enhancing climate action in tourism to decrease emissions over the next decade and achieve net zero as swiftly as possible.

The island delegation will comprise Lope Afonso, Dimple Melwani, representatives from Ashotel, tourist municipalities on the island, and associated businesses such as accommodation providers, leisure companies, and nature activity operators, among others.

Fair Schedule

The agenda for the Tenerife representation during the ITB includes meetings with various sector companies such as VTours, Futuris, OnlineTraveltraining, Schauinsland, FVW, DRV, TUI, RTK, Journaway, Der Tour, Austrian Airlines, Condor, Adac Reisen, Blue Planet TV, and Lufthansa/Discover.

The council reminds us that the German market is the second most significant international market for the island, following the British, and ranks third among the global markets from which Tenerife attracts visitors, surpassed only by British and Spanish travellers.

In 2024, the number of German tourists accommodated in tourist establishments in Tenerife reached 447,017, representing a 3.6 per cent increase compared to the same period in the previous year.

Related Posts

Seized a yacht with cocaine about 50 miles south of the Canaries, recovering 25 kilograms of the drug.
Europa Press

Seized a yacht with cocaine about 50 miles south of the Canaries, recovering 25 kilograms of the drug.

July 7, 2025
Clavijo Brands it “Indecent” for Regions Not to Aid Young Migrants; Warns of Potential Prosecutor Involvement
Europa Press

Clavijo Brands it “Indecent” for Regions Not to Aid Young Migrants; Warns of Potential Prosecutor Involvement

June 26, 2025
Torres Shifts Responsibility for Material Purchases to SCS and Assures No Recordings of His Wrongdoing Will Emerge
Europa Press

Torres Shifts Responsibility for Material Purchases to SCS and Assures No Recordings of His Wrongdoing Will Emerge

June 23, 2025
No Result
View All Result

Click Image to Join Community

Tenerife Forum Community

Previous News

Explore Free Transportation Options in Santa Cruz de Tenerife

Explore Free Transportation Options in Santa Cruz de Tenerife

6 months ago
El Rastro de Santa Cruz will open on Three Kings night from 10 a.m. to 12 p.m.

El Rastro de Santa Cruz will open on Three Kings night from 10 a.m. to 12 p.m.

4 years ago
Ashotel Views Canarian Holiday Rental Legislation as a Positive Step to Regulate the Growing Trend

Ashotel Views Canarian Holiday Rental Legislation as a Positive Step to Regulate the Growing Trend

1 year ago
These are the results of the municipal elections in Icod de los Vinos this 28M

These are the results of the municipal elections in Icod de los Vinos this 28M

2 years ago
The Canary Islands showcase their finest oils at the World Olive Oil Exhibition in Madrid

The Canary Islands showcase their finest oils at the World Olive Oil Exhibition in Madrid

1 year ago
The Consistory will create a park of dragon trees in the historic center of Realejo Bajo

The Consistory will create a park of dragon trees in the historic center of Realejo Bajo

4 years ago
No Result
View All Result

News Highlights

Final stretch for the Tenerife Cook Music Fest: a boost for tourism and the economy of the island.

The Leal Theatre offers two days of comedy and music in La Laguna.

SAN FERMINES TENERIFE | A neighbourhood in Tenerife kicks off the ‘txupinazo’ and celebrates its own bull run for San Fermín

Tourist Employers and Unions Sign a 13.5% Salary Increase over Three Years

San Benito Abad Regional Celebrations and Pilgrimage La Laguna 2025: Events for This Friday, 11th July

Santa Cruz Council outlines its plan for Las Teresitas on social media without mentioning the hotel, and users pass judgment.

Trending News

The Convent of Santo Domingo Opens Its Doors to the ‘Spaces of the Canaries’
La Laguna

The Convent of Santo Domingo Opens Its Doors to the ‘Spaces of the Canaries’

by Admin
July 11, 2025
0

The largest pictorial exhibition by Juan Mazuelas Pizarroso showcases the beauty and light of the island landscapes...

The Mediator Judge will send the solar panel case to the Court for a Jury.

The Mediator Judge will send the solar panel case to the Court for a Jury.

July 11, 2025
A man in critical condition after being revived from a cardiac arrest in Candelaria.

A man in critical condition after being revived from a cardiac arrest in Candelaria.

July 11, 2025
Final stretch for the Tenerife Cook Music Fest: a boost for tourism and the economy of the island.

Final stretch for the Tenerife Cook Music Fest: a boost for tourism and the economy of the island.

July 11, 2025
The Leal Theatre offers two days of comedy and music in La Laguna.

The Leal Theatre offers two days of comedy and music in La Laguna.

July 11, 2025
Tenerife Weekly

© 2025 Tenerife Weekly

Navigate Site

  • Tenerife Forum
  • Tenerife Travel Shop
  • Ask Tenerife
  • Guide
  • Adobe
  • Linkedin
  • Privacy Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact

© 2025 Tenerife Weekly