Tenerife Style Shines at Prestigious Flamenco Design Fair in Seville

Immaculate Rodrigues, By Loleiro, Juan Carlos Armas y Amarca. Four designsTenerife fashion successfully showcased in Seville last weekend. They travelled to represent the island alongside three others from La Palma, Gran Canaria and Lanzarote at the International Flemish Fashion Fair. All were part of the initiative Canary Islands Fashion Islands, a programme developed by the Government of the Canary Islands via Proexca.

The archipelago’s design had a stand serving as a focal point within one of Spain’s premier textile forums. Visitors were not only drawn to admire the trends and creations of some of the most notable fashion designers from the Canary Islands, but also engaged with content that highlights the creative process, craftsmanship, and the development of fashion in Tenerife and the other Islands.

Catwalk

The island’s involvement concluded with a fashion show where attendees could appreciate the Quality Craftsmanship of the brands that attended this significant event in the European fashion sector, Simof 2025. Alongside the four Tenerife designers were Ogadenia Couture (Gran Canaria), Oswaldo Machín (Lanzarote) andDiaz Atelier (La Palma).

The Minister of Employment and Education for the Cabildo de Tenerife, Efraín Medina, led the delegation. He emphasised the significance of attending a fair “that all commercial studies regard as the most significant in terms of haute couture consumption in Western Andalusia.” With the participation of all brands in the sector, we have managed to showcase the quality of the fashion crafted on this land.”

Collaboration

The partnership with Simof commenced during the Tenerife International Fashion Fair, which in its last edition in June 2024, paid special homage to Flemish fashion with the participation of the winners of the young designers contest from Simof 2024, José Juan Hurtado and José Galván. The representative of the Andalusian fair, Perea Solina, was joined by designer Pilar Vera, who held discussions with Efraín Medina. The results of these discussions brought about the archipelago’s participation this year.

Fashion Islands

Fashion Islands Canary Islands enhances the visibility of Canarian fashion, promoting the talent and creativity of the region within the global fashion industry through designers associated with the four sector programmes in the islands: Tenerife Fash and Lanzarote Fashion.

Iconic event

Simof serves as a unique and essential platform for the fashion sector, being an iconic and strategic affair for the city of Seville and Andalusia as a whole, which will celebrate its 30th anniversary in 2025. This edition featured 49 shows at the Palace of Exhibitions and Congress, Fibes I, showcasing a vibrant array of colour, creativity and trends on the catwalk.

Moreover, approximately 60,000 visitors (a 7% increase from the previous year) and over 300 accredited media filled the 10,000 square metres of exhibition space dedicated to flamenco fashion and various other styles. Notably, this year highlighted the powerful emergence of yellow, contrasting with the traditional red and black for flamenco outfits.