The World Tourism Organization (UNWTO) integrates from now on Tenerife Tourism (TDT) as an affiliate member, whate will allow the entity dependent on the Cabildo to join and participate in high-level working groups on sustainability or active tourism. The admission took place within the framework of the XXIV meeting of the UNWTO General Assembly that is held in Madrid until tomorrow. The island’s president, Pedro Martín, assures that “the level of maturity, the capacity and the powerful development of the Tenerife Tourism strategies prove its incorporation”.
Martín remembers that Tenerife was the first Spanish Island to become a Smart Tourist Destination, and that in May of this year it received the certification as a Biosphere destination, “which guarantees our environmental, social, cultural and economic commitment, in line with the SDGs.” Pedro Martín maintains that Tenerife’s entry as an affiliate member is the result “of the effort to maintain a safe, competitive and resilient destination, with work aimed at sustainability and digitization.”
The insular director of Tourism, Laura Castro, was present at the event. It states that DTT joins the UNWTO “with a vocation for proactivity and integration in working groups”, not only in those of sustainability or active tourism, “but in those of gastronomy, heritage, accessibility, digitization or wine tourism.”
