The La Laguna Commerce Bond initiative, launched by the City Council’s Department of Commerce with the collaboration of the Federation of Urban Areas of the Canary Islands (Fauca), is proving to be a successful participation. And it is that in just one week of operation, since Friday the 19th of this month, 12,837 units have already been sold, which represents a sales volume of 385,410 euros, according to data from the area provided last Friday. Of this total, up to that date, approximately 6,293 bonds had already been exchanged, which translates into 188,768 euros.
The Commerce area put more than 50,000 units of the Commerce Bonus on sale, which consumers can purchase through the Web page, at the price of 15 euros, but with a real value to spend of 30 euros. A total of 284 freelancers, SMEs and micro-enterprises have joined the initiative.
The City Council has allocated about 800,000 euros to subsidize these titles, which would mean final sales revenue for the sector of 1.6 million.
The mayor of La Laguna, Luis Yeray Gutiérrez, valued that, “in general, we can say that we are very satisfied. The data invites us to be very optimistic “, and highlighted the response of businessmen, who ask that” we even promote a second bond campaign. ” Some results “that invite us to continue working in this line and to look for other channels to increase the amounts, if it can be done, for future editions”, he pointed out.
For her part, the councilor responsible for the area, María José Roca, described the start of the initiative as “successful”, so much so that the page experienced some problems in its early days due to the large number of people trying to access it, but they were resolved. last Thursday.
“All the vouchers have been bought at the same time and the server was saturated and the vast majority of the time, when the voucher did not arrive, it was because the person left the application early, and in very few cases, we calculate that it has not even reached 10%, it was because the server was saturated, but all that is solved and everyone has already received their bonuses, “explained the mayor last Thursday.
From the business side, the councilor affirmed that the merchants are “very happy”, since some have even already exhausted the sale of their bonds, and that they want it to be repeated.
One of these businesses that has already sold out their titles is Fitenia Surf Shop (Calle La Carrera, 28), whose manager, Magaly Darias, said that they have done very well. “We have already exhausted the vouchers, there has been a large influx of people, who have benefited from the discount percentage, which was important, and which also coincided with discounts on Black Friday.”
“We are happy because in a short period of time you have an important merchandise departure that in November always costs a little more and is a quick profit. And it is a start and motivation for those of us who are working, because you see movement, when November is a lazy month, and you see people eager and you yourself gain strength for the upcoming campaign “, he valued.
From the restaurant sector, there are also many who have joined the project, such as David Morales, who owns the La Tertulia and El Despacho bars (Calle San Antonio, 4-6). Although he acknowledges that in catering it is a bit more complicated for the bonds to run out at the speed with which they have done so in some shops, driven by Christmas purchases, he points out that he has already had customers who have used it.
“We must applaud the initiative, everything that is to help businesses and restaurants and promote consumption, with everything we have been through, welcome to it”, he valued. “We have had a pretty bad time with this COVID thing,” he continued. And this of the bonds now helps, to try to recover or mitigate the losses that we have had. It is always an impulse to keep going ”.
