An exhibition of elegance. On the pitch, as the representative team of the Archipelago with 36 seasons in La Liga compared to the 13 of the club from Tenerife, and in the treatment of sexual diversity. The controversial advert from CD Tenerife to sell and renew season tickets, where a bride leaves her groom at the altar after revealing her rainbow bracelet, then turns into a lesbian, continues to spark conversation. Among the viral reactions, smiles, lack of respect, or the light-hearted approach to such an intimate subject concerning sexual orientation. Today, on Pride Day, UD Las Palmas has shared an image of their crest with the rainbow flag and responded to the provocation from Tenerife.

Lesbian kiss between two women during the ‘I do’ ceremony. / LA PROVINCIA / DLP
Furthermore, in the announcement for the renewal and recruitment of new season-ticket holders for the 2024-25 season of UD in La Liga, under the slogan ‘The Union, for life’, there is also a reference to sexual diversity. There are two images showing kisses between homosexual couples without the need to mention or belittle the eternal sports rivals. Two ways of promoting love freedom that are generating hundreds of comments on social media. Some jokers suggest that Miguel Ángel Ramírez should give a rainbow bracelet to every member who renews their membership.

Kiss of a gay couple in the UD advertisement. / LA PROVINCIA / DLP