Tenerife Weekly
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact
No Result
View All Result
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact
No Result
View All Result
Tenerife Weekly
No Result
View All Result
Home El Dia

Ashotel supports rural sector digitalization with ‘Wine & Technology’

June 15, 2024
in El Dia
Reading Time: 4 mins read
0
Ashotel supports rural sector digitalization with ‘Wine & Technology’
3
SHARES
Share on FacebookShare on Twitter


Ashotel supports rural sector digitalization with ‘Wine & Technology’

Lacasmi Winery, at the Agricultural Cooperative of San Miguel de Abona (Casmi), hosted the third edition of Wine & Technology, a programme promoted by the Ashotel Accelerator SME Office, in collaboration with the Wine Tourism Cluster of Canarias, aimed at exploring in a pleasant and relaxed way technological solutions that enhance companies’ processes.

This third session, where wines and local products were tasted, included the participation of SMEs, freelancers, and digital agents, with the intervention of Javier Moreno, an agricultural engineer who developed the Kaampo application, specialised in the digitalisation of the primary sector through cyberagriculture, a tool capable of integrating all technologies applied to the field in a single technological environment.

The welcome was given by the Director of Innovation and Sustainability of Ashotel, Enrique Padrón; the president of the Cooperative and Asaga Canarias, Ángela Delgado; the manager of the Wine Tourism Cluster of Canarias, Hernán Tejera; and the Tourism and Employment councillors of the Municipality of San Miguel de Abona, Laura Paiz and Lot García, respectively. Both expressed gratitude for the event held in a municipality that is an example of economic coexistence between the tourism and primary sectors. They highlighted that an innovative initiative like this enhances the daily work and advocated for continuing to enhance synergies between both sectors.

Enrique Padrón emphasized that these meetings connect SMEs and digital agents and promote local products (wine, craft beer, cheese, etc.) in a relaxed environment. “Our goal is to encourage SMEs to demand technologies and stimulate the demand for digital solutions,” he said, adding that “if we do it in a space like this, a winery like Lacasmi, where we not only learn about their processes and facilities but also taste local products, it’s even better.”

Digital Investment

[–>

Ángela Delgado recalled that the San Miguel Cooperative is celebrating 65 years, highlighting “the importance of fostering this type of connection between the agricultural and tourism sectors to promote a greater presence of local products in hospitality and create wealth in Canarias”. She explained that this organisation went through very difficult economic times, on the brink of bankruptcy, and now generates an annual turnover of 25 million euros, producing wine, packaging bananas and potatoes, and innovating with the creation, in 2017, of a brand for the production of gluten-free, dye-free, and preservative-free products based on green banana flour. “Investment in digital tools that facilitate and optimise field production processes must be increased to be more efficient, improve the quality and food safety of productions, and advance in professionalisation,” she said.

Meanwhile, Hernán Tejera considered it interesting that Bodegas Lacasmi, a member of the Cluster, “is the setting to showcase digitalisation in the rural world, where digitalisation and innovation are key in a business approach and competitiveness in the primary sector, which focuses on quality, efficiency, and sustainability based on the consumption of local products.” Tejera advocated for a strong and powerful agriculture supported by tourism as a way towards the economic diversification of Canarias.

Javier Moreno addressed digitalisation in the rural sector and shared his vision on how technological innovation can help companies manage and supervise daily work. In his journey through the transformation of agriculture, he explained some technologies applied to the digitalisation of the rural sector, such as robotics, process automation, remote sensing, hyperspectral imaging, IoT devices, data science… He recalled that the FAO (UN Food and Agriculture Organization) warned in 2009 that by 2050 agriculture will need 70% more food.

Lacasmi Winery was created 37 years ago and is the first regional winery on the Island. It has made strategic investments in technology, from the implementation of an AS400 ERP, allowing for comprehensive management of inventories, sales, purchases, and finances, improving efficiency and reducing operational errors, to the incorporation of a GMAO system, which optimises machinery maintenance, ensuring more efficiency and extending the lifespan of equipment.

[–>

Wine & Technology has the technical support of Grupo Innovaris, whose general director, Alexis Robles, briefly commented on the map of subsidies and aids for SME digitalisation, information of interest to attendees, with a special emphasis on the latest developments for companies with less than three employees in the Digital Toolkit aid programme.

Related Posts

A large green space of 35,000 square metres in Adeje to combat pollution.
El Dia

A large green space of 35,000 square metres in Adeje to combat pollution.

July 12, 2025
The Magician’s Dance Brings Together 12,000 People Around 700 Tables
El Dia

The Magician’s Dance Brings Together 12,000 People Around 700 Tables

July 12, 2025
SAN FERMINES TENERIFE | A neighbourhood in Tenerife kicks off the ‘txupinazo’ and celebrates its own bull run for San Fermín
El Dia

SAN FERMINES TENERIFE | A neighbourhood in Tenerife kicks off the ‘txupinazo’ and celebrates its own bull run for San Fermín

July 11, 2025
No Result
View All Result

Click Image to Join Community

Tenerife Forum Community

Previous News

Seizing an Exciting Opportunity in the Santa Cruz de Tenerife Carnival

Seizing an Exciting Opportunity in the Santa Cruz de Tenerife Carnival

1 year ago
Arico starts a new campaign to boost local commerce

Arico starts a new campaign to boost local commerce

4 years ago
A young man is injured when he falls from a bridge in Las Verónicas

A young man is injured when he falls from a bridge in Las Verónicas

3 years ago
Tenerife strengthens its link with the Association of Descendants of the Canary Islands in San Antonio, Texas

Tenerife strengthens its link with the Association of Descendants of the Canary Islands in San Antonio, Texas

3 years ago
Arona Under Scrutiny: Municipal Workers Accused of Misappropriating Cultural Artifacts

Arona Under Scrutiny: Municipal Workers Accused of Misappropriating Cultural Artifacts

10 months ago
Santa Cruz de Tenerife Brings Back 180 Free Parking Spaces

Santa Cruz de Tenerife Brings Back 180 Free Parking Spaces

5 months ago
No Result
View All Result

News Highlights

The Most Festive House in the Canary Islands Has a Lighting Date for 2025: A Grand Surprise Is in Store

A large green space of 35,000 square metres in Adeje to combat pollution.

Two years in prison for a woman who struck a man with an iron bar in Tenerife

The PP will examine the impact of the new framework statute on the job stability of doctors.

The Arona Government (PP, CC, and Vox) Admits to Providing Sunbed and Umbrella Service on Beaches Without a Contract, Risking £2 Million

The Festivals of Saint Benedict Abab are celebrating “The Eve” today with traditional events and the extraordinary procession of Saint Benedict and Saint Roch.

Trending News

Discover the Allure of Tenerife’s Black Sand Beaches
Blog

Discover the Allure of Tenerife’s Black Sand Beaches

by Admin
July 12, 2025
0

If you've ever dreamt of lying on a sun-kissed beach, with the sound of waves crashing gently...

A 23-Year-Old in Critical Condition After Motorcycle Accident on a Road in Tenerife

A 23-Year-Old in Critical Condition After Motorcycle Accident on a Road in Tenerife

July 12, 2025
La Laguna Hosts a Unique Intergenerational Gathering for the 2025 Feast of St. Benedict Abbot

La Laguna Hosts a Unique Intergenerational Gathering for the 2025 Feast of St. Benedict Abbot

July 12, 2025
The Most Festive House in the Canary Islands Has a Lighting Date for 2025: A Grand Surprise Is in Store

The Most Festive House in the Canary Islands Has a Lighting Date for 2025: A Grand Surprise Is in Store

July 12, 2025
A large green space of 35,000 square metres in Adeje to combat pollution.

A large green space of 35,000 square metres in Adeje to combat pollution.

July 12, 2025
Tenerife Weekly

© 2025 Tenerife Weekly

Navigate Site

  • Tenerife Forum
  • Tenerife Travel Shop
  • Ask Tenerife
  • Guide
  • Adobe
  • Linkedin
  • Privacy Policy
  • Contact

Follow Us

No Result
View All Result
  • Home
  • About
  • El Diario
  • Diario de Avisos
  • El Dia
  • Europa Press
  • La Laguna
  • El Digital Sur
  • Atlantico
  • Press Releases
  • Essentials
  • Blog
  • Contact

© 2025 Tenerife Weekly