The doctor in Pharmacy and scientific communicator, Marian García, better known on social networks as Boticaria García, held a meeting with the media yesterday in the framework of the tenth edition of Tecnológica Santa Cruz. His participation, in the block dedicated to Marketing and Social Media yesterday afternoon, served as an example of someone who, without intending to, and through rigor and humor, has managed to revolutionize health disclosure in our country and change the habits of feeding many people through new technologies.
Boticaria García is, in the words of the CEO of the Development Society, Alfonso Cabello, who was also present at this meeting, “one of the preferred disseminators in the field of healthy eating, the healthy world, and health in Spain “, To which social networks” have totally changed his life. “
A writer of several books, Boticaria García spoke of her latest manual, which she published this Wednesday, together with the Ministry of Consumption, which collects 40 recipes for fast, cheap and healthy food, which “is downloaded free of charge through the Internet, which comes to fight against a giant enemy that is fast food ”, and that has a clear objective: that“ people have the tools to eat healthy and avoid ultra-processed products, in a country where there are 40% overweight and obesity in children ” .
Hence, the importance, he noted, in “learning to do the shopping, teaching children to eat, and hardening government intervention policies in the food industry.”
A change that, today, and in his opinion, also requires a new, much closer relationship between brands and people. “Companies have to have people, influencers and prescribers, who know how to reach people. People they trust to change their habits of life ”, said the communicator.
