The hotel and non-hotel establishments associated with Ashotel have secured an average of 85.34% of bookings in the province for Easter Week, between the 24th and 31st, according to the internal survey carried out by the hotel association through its Tourism Competitiveness and Sustainable Development Observatory for the main holiday periods.
In terms of the islands, Tenerife is at 85.51%, while La Palma has bookings at 81.46%, but it faces a quite complicated situation as it still has over 4,000 tourist beds out of the market, located in the Puerto Naos area (Los Llanos de Aridane), closed due to the negative influence of harmful gases from the 2021 eruption.
Meanwhile, La Gomera is experiencing positive performance, with bookings for this holiday week at 84.3%, and finally, El Hierro has its bookings for this period at 84.8%.
Regarding the different areas of Tenerife, the south has the highest percentage, averaging at 87.4%, while the north currently has a booking volume of 79.6% and the metropolitan area, as usually happens in this less demanded period in the zone, has an average of 67.7% of bookings. In all cases, concerning the performance of these three areas compared to Easter 2023, the data is higher.
The tourist accommodation subsector currently employs (February 2024, latest available data) 32,035 people in the province of Santa Cruz de Tenerife, nearly 7% more than in the same month last year, according to the Social Security affiliation figures compiled by the Canary Islands Institute of Statistics (Istac).
In Tenerife, the sector provides employment to 30,215 people, which is a 7.2% increase compared to February 2023, while there is also employment growth in the rest of the islands in the province. In La Palma, 903 people work in accommodation establishments, 1.9% more than last year; in La Gomera, it’s 821 (+4.6%), and in El Hierro, 96 people (+11.6%).
Despite these increases in employment, the sector still requires manpower in various positions and publishes daily, in the case of Ashotel, job offers from its associated establishments on its Job Portal, which closed last year with the management of nearly 600 offers and facilitated the placement of almost 1,200 individuals in the province of Tenerife.
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Ashotel’s manager, Juan Pablo González, gives a positive assessment of the data and emphasizes that “a holiday period like Easter, which always sees an occupancy spike, not only relies on the profile of foreign tourists who typically come during peak season, but also sees an increase in mainland Spanish tourists and Canary Island residents, who take a few days off.” González highlights that the good occupancy figures throughout the season also have a positive impact on job creation in a stable sector that drives the economy of the islands.
