SANTA CRUZ DE TENERIFE, Feb. 4 (EUROPA PRESS) –
The Department of Tourism and Employment of the Government of the Canary Islands, through the public company Turismo de Islas Canarias, is showcasing the advantages of the archipelago as a prime diving destination in the Netherlands. This is attributed to the climate and the exceptional quality of its waters. This promotional efforts take place at the Duikvaker fair, a renowned gathering within the diving segment, annually attracting over 9,500 visitors who are diving enthusiasts. On average, these visitors spend 1,700 euros on holidays associated with diving.
Following the expansion of air capacity post-pandemic, airlines have scheduled 307,423 seats from the Netherlands for the current winter season. This figure grows by 2% for the coming summer compared to the same period in 2023, reaching 391,023 seats. In addition, Tenerife South has a new route from Eindhoven operated by Ryanair starting this winter, and the Dutch airline Transavia will restore the second weekly flight to La Palma this year.
The Department of Tourism is present at the event with its own stand, 85% co-financed by the European Regional Development Fund (ERDF), along with the participation of Lanzarote, La Palma, El Hierro, Fuerteventura and Tenerife.
The success of Duikvaker is evident from its rapid growth in recent years. Each edition of the fair attracts new exhibitors, contributing to the versatility of the event, featuring diving equipment, destinations for diving, and information on underwater photography.
Visitors often attend with specific interests, seeking information and advice from industry professionals. 97% of those who attend Duikvaker claim to find what they are looking for, and over 80% choose their trip as a result of their visit.
The fair also hosts a conference program that imparts knowledge and inspiration, covering topics such as destinations for diving, underwater photography, and marine flora and fauna.
Moreover, the fair has been supporting seabed conservation for years, providing a platform for associations focused on ocean conservation to reach a wide audience.
