Tenerife is present in this new edition of the fair International Tourism, Fitur 2024 with the aim of strengthening its leadership in the national market, after having received 836,455 peninsular tourists from January to November 2023, 45.2 percent of all travelers from that origin entered into Canary Islands in said period.
The Tenerife delegation in Fitur is headed by the president of the Cabildo, Rosa Dávila; the vice president and advisor of Tourism, Lope Afonso; and the CEO of Tourism of Tenerife, Dimple Melwani, who attend the event accompanied by representatives of the island tourism sector such as Ashotel, different town councils or hotel establishments, among others.
Tenerife faces a 2024 tourist year with good reservation forecasts, with guaranteed airline seats, with new connectivity, which is also one of the pillars of destination management.
During the Madrid fair, the Tenerife representation will hold around thirty meetings with tour operators, hotel chains with interests in the Island, travel agency networks, airlines and the media. This is the case, among other national and international operators, of Viajes El Corte Inglés, BinterBritish Airways, Aena, Ávoris, Smartwings, Iberia Express, Jet2, Easyjet or Ryanair.
Fitur will also be the scene of the signing of important agreements for the destination, as well as presentations related to the Island, among which the launch and upcoming opening, in December 2024, of the Gran Hotel Taoro stands out, with which expectations are reopened to attract a quality customer profile to the accommodation facility in Puerto de la Cruz and to improve the possibilities of tourist profitability in the north of the island. Likewise, the Ed Sheeran concert or Tenerife Music Festival.
According to Frontur data analyzed by the Tenerife Tourism Research Department, the number of peninsular tourists entering the Island until November 2023 (in the absence of definitive data for December) increased by 7.7 percent. compared to the previous year. On the other hand, and according to AENA data prepared by Tenerife Tourism, in 2023, 2,098,083 passengers arrived at the destination from peninsular airports, 10.6 percent more than in 2022, through 16 air connections.
Regarding the profile of the national traveler who visits Tenerife, and with data collected until September 2023, their average age is 37 years, six less than the average of tourists who spend their holidays on the Island. They have a family income of 45,074 euros (+2%); 85.7 percent carry out activities during their stay (four points above the average), and their satisfaction with the destination is 8.79 (+0.23%) points out of 10.
