The Adeje City Council will receive 19 million euros from Government of the Canary Islands for the improvement of infrastructure and public tourist spaces. It was announced this Friday by the Tourism Minister of the regional Executive, Jéssica de Lion (PP), during a visit to the municipality of Adeje in which he held a meeting with the mayor, José Miguel Rodríguez Fraga (PSOE). The call for this game will be published next week in the Official Gazette of Canary Islands (BOC), promised the head of Tourism.
De León highlighted the importance of holding this type of meetings with all tourist municipalities, especially the most important ones, such as Adeje, which «They position themselves as an economic engine and employment for the entire Archipelago». Among the main points of the meeting, Jéssica de León emphasized “the need to promote projects together with Adeje so that they can benefit, with the aim of creating quality infrastructure.” It must be taken into account that Adeje is the municipality that welcomes the most visitors from Tenerife. In all of 2022, it received 1.8 million tourists, for 1.3 million from Arona, the second best positioned on the Island. In addition, It is the town where tourists spend the most: 1,530 euros for an average stay of one week.
The counselor also referred to the main lines of joint action for this year in Adeje. Among them, she highlighted that “we are holding meetings with the universities with the aim of creating a program that, later, we will have to see with the City Council to check whether or not it adapts to the training offer.” “What we intend is to launch a new program in the Canary Islands that trains future professionals in the tourism sector based on the needs of our companies,” she explained. “The most important thing is that we all work to offer the best quality of the destination,” summarized the regional advisor.
For his part, the mayor of Adeje, José Miguel Rodríguez Fraga, pointed out that currently “the entire Canary Islands is in a good moment with respect to the tourism sector, but to maintain this leadership it is important that we work together.” “For us, this meeting is the starting point of all the projects that we want to launch and the model of the work with which we intend to move forward,” said the Adejero mayor.
The challenges of sustainability
In this sense, De León highlighted the challenges that the Ministry has in msustainability and quality issues in the destination’s tourist offer, as well as its commitment to maintaining a fluid and efficient relationship between both institutions. “Adeje is one of the main centers of tourist activity in the Canary Islands and one of the main job generators,” he said.
The counselor also recalled the data for the Canary Islands in 2023, a year that closed with the arrival of 16 million tourists and a record turnover that exceeded 19,000 million euros, for which she invited all tourism agents, both public as private, to maintain that same trend during 2024.
