SANTA CRUZ DE TENERIFE, December 23. (EUROPA PRESS) –
Turismo de Canarias has opened its first two channels on TikTok, @holaislascanarias and @hellocanaryislands, with the aim of reaching new generations of tourists, given that this social network has become one of their main search sources, above Google or Maps. Travel-related content has become one of the favorites for users, so searching for plans on TikTok is essential to complete the travel route.
With the aim of achieving maximum reach, the Department of Tourism and Employment of the Government of the Canary Islands, through the public company Turismo de Islas Canarias, shares inspirational content on TikTok created specifically for the audience of this social network, with a language that seeks to connect emotionally with users, joining the trends but without losing the personality of the Canary Islands brand.
TikTok’s powerful algorithm shows users short videos related to their interests, up to 3 minutes long, with content that is quick and easy to consume. That is to say, the user does not follow profiles that interest them but rather the social network itself provides them with content based on their tastes and preferences, so on TikTok you can get numerous views without having a mass of followers, as is the case on Instagram. .
The reasons why Turismo de Canarias opens its first two TikTok accounts are explained not only by the extensive growth that this social network has experienced in recent years, with more than 1,023 million active users per month around the world, but also because of the importance that it plays when planning the vacations of its users.
77% of people who have a TikTok account say that this social network has played an important role in discovering or suggesting a tourist destination. In addition, 62% perceive travel-related content on the social network as authentic and 68% claim to have purchased a product after seeing it on TikTok.
These two TikTok accounts will be added to those already available by the Canary Islands brand on Facebook (10 languages), YouTube (16 languages), Weibo (main social network in China) and Instagram (9 languages), the latter being the social network in which the brand invests greater efforts.
