Tenerife Fashionthe brand of Island councilreceives an important boost in his policy of internationalization with the triumph of the firm attached to the group Marco&Maria in the Bridal Fashion Week 2023. The event is celebrated these days in NY, planetary epicenter of bridal design for a week. The advisor of Employment and Education, Efrain Medina, points out that success “feeds” one of the basic pillars of the 2024-2027 Strategic Plan of the island program for the textile and clothing sector.
The prestigious Tenerife label presents its 2024 collection in the Big Apple The Language of the Invisible. Medina is “proud” that “the work of a Tenerife firm of prestige and quality like Marco&María is achieving international success.” He remembers that this is the most important fair in the world in the sector “and our designers have presented exclusive dresses that have caused a sensation.”
The counselor emphasizes: “We recently presented the Tenerife Fashion Strategic Plan 2024-2027 and internationalization is one of the three basic pillars, along with the development of local talent and excellence and design.” Medina adds that “the presence at trade fairs “Fashion is of strategic importance in the program. This section includes access to markets and potential clients, showing new collections, networking and collaborations, brand visibility, market techniques and analysis, negotiation and marketing, real-time feedback and internationalization.”
True to its essence
In this new Marco&Maria collection you can see a great diversity of lines within fidelity to its essence. These are sensual dresses that are mixed with some of clear romantic inspiration and the fabrics are combined and overlapped in each one. ‘The Language of the Invisible’ is a collection full of details and small touches of haute couture that have characterized the brand since the beginning. The inspiration for this collection is that of a language beyond words; the one that allows us to speak in a more sincere and clear way than anyone else who uses words. With its presence at NY Bridal Fashion Week 2023, the firm intends to continue taking steps forward in its strategy to establish itself in the American market, expanding points of sale and gaining relevance in the international bridal – bridal fashion – sector.
