The Cabildo designs, together with professional organizations and associations related to avocado production in Tenerife, an informative campaign on the production and marketing of this product. The Primary Sector advisor, Valentín Gonzalezheld a meeting with representatives of the producers with the objective of determining the details of this initiative, which aims to inform about the particularities of avocado cultivation on the Island.
González explains that “we intend for this campaign, which will be multi-channel, to have the involvement of the sector’s own professionals, who can provide information to consumers and suppliers about avocado cultivation in Tenerife, which is characterized by its seasonality, as well as of the varieties that can be found on the market at different times of the year.
One of the primary objectives of this campaign focuses on “discouraging the purchase of avocados acquired outside of traceability channels and that do not meet the appropriate criteria for sale.” González proposes this campaign “in multiple media, with content adapted for the media and social networks.” This informative action will also have visual support through billboards, which will be available at avocado sales points, technical offices, Agrarian Extension Agencies and at the headquarters and offices of the professional organizations and associations that actively participate in she.
