SANTA CRUZ DE TENERIFE, June 12 (EUROPA PRESS) –
Turismo de Canarias has integrated the websites of La Gomera and Fuerteventura into the official portal of the destination, www.holaislascanarias.comwith the aim of unifying efforts and resources and also helping the user to find all the information in a single source.
“In the digital area, we have followed the steps that had already been taken in promotion through fairs and events, where the islands share a joint space,” explained the acting Minister of Tourism, Industry and Commerce of the Government of the Canary Islands, Yaiza. Castile.
The project is part of the Canarias Destino strategy and constitutes, as Castilla explains, “an example of public-public collaboration with which we reduce spending, as well as progress in digitization and tourism intelligence, always for the benefit of tourists and residents “.
The public company Turismo de Islas Canarias has identified around 90 public information websites for the visitor, many of them with their respective social networks and digital campaigns. “The digital ecosystem of tourist information financed with public resources has become a complex framework that does not obey defined and agreed criteria. This does not help tourists because they cannot experience the whole of their experience on the islands on a single website and neither it is efficient at the level of management and resources”, pointed out the acting counselor.
Hence the need to unify the archipelago under the umbrella of holaislascanarias.com, to obtain benefits such as information sovereignty, achieving unique, shared, common and useful data; a homogenization in the way of presenting the content so that it is attractive and easy for users to consume; and, finally, a shared, more sustainable and efficient management of resources.
Regardless of its incorporation, both La Gomera and Fuerteventura continue to own the positioning and authority of its content, in addition to maintaining their respective domains, lagomera.travel and visitfuerteventura.com, respectively.
“It is about turning holaislascanarias.com into a multi-brand portal, in which not only La Gomera and Fuerteventura coexist, but also the rest of the brands of the Canarian tourism ecosystem. In this way, we will take a great step forward in the service we offer to our visitors without the need to lose the particular attributes that our destination offers”, said the managing director of Tourism of the Canary Islands, José Juan Lorenzo.
With the integration, both islands gain a stronger technological infrastructure and share a professional technical team with Turismo de Canarias, while holaislascanarias.com improves its offer by adding local specialists with extensive knowledge of La Gomera and Majorero products.
“All of this will have an impact on the quality of the information given to tourists and on their user experience,” recalls Lorenzo, who also advances that, after the pilot experience started in January last year, “the promotional impact of La Gomera has increased notably, by having the positioning of holaislascanarias.com and reaching other markets thanks to the expansion of languages”.
50% MORE TRAFFIC
Since the integration into the destination portal, the lagomera.travel website is better positioned in search engines and its organic traffic has grown by 50%. In addition, its contents are more interesting to users, since the average time they spend on the web has increased by 62%.
Holaislascanarias.com has incorporated a large amount of new content about this island, with more than 70 articles with information of interest, oriented to the needs of current users and that will serve as inspiration and help in decision-making, which have been implemented from the study of the main search terms and interest.
In the case of La Gomera, all this information is adapted to its target audience, mostly tourists whose main motivation is to enjoy spaces of high ecological and natural value, disconnect from routine and prioritize their health and well-being, choosing natural environments. and sea. These visitors are interested in local culture, show a clear preference for unique accommodation and avoid large tourist concentrations, and practice hiking and other activities that allow them to maintain contact with nature.
In addition, more than 1,100 new tourist resources have been integrated into the database that feeds the portal, including 800 accommodations. The offer is complemented by 45 natural spaces, 42 charming places, 31 beaches, 65 trails, 45 dive sites, 45 viewpoints, 47 interesting visits and more than 30 companies offering different services, from whale watching to car rental.
After the success of this pilot experience, the island of Fuerteventura joined 15 days ago, under the domain visitfuerteventura.com and initially launched in 3 languages to, in the next two weeks, reach 11 languages.
New content will also be gradually incorporated, which will be adapted to the different target audiences of Fuerteventura, mostly tourists whose main travel motivation is to enjoy the good weather to rest and relax enjoying the sun and the sea, as well as those who are passionate about wind and wave sports
