SANTA CRUZ DE TENERIFE, 27 Apr. (EUROPE PRESS) –
Turismo de Tenerife has launched today Thursday the promotional campaign ‘One island and another island’, which aims to show the diversity of landscapes and experiences that the island offers, capable of adapting to any profile of travelers.
The campaign, which will be broadcast nationally and internationally, is part of the market diversification strategy and attraction of new profiles, more active and eager to live experiences.
The period between the end of April and the beginning of May is the moment in which the national and Canarian market makes the most reservations for the summer, hence these dates have been chosen to launch the campaign, which seeks to attract two potential profiles : one younger and eager to discover the island, and another more interested in the leisure, gastronomic, hotel or health and wellness offer.
Playing with duality and the figure of the double, the campaign involves a trip around the island where the same person knows different profiles of the destination. The objective is to demonstrate that the diversity of experiences that Tenerife offers is such that travelers will always find options that allow them to enjoy the island.
The promotional campaign, which has been carried out by Havas, the agency that represents Tenerife Tourism at the national level, covers some of the most emblematic enclaves of the island, such as the Teide National Park, the Tenerife Auditorium, Benijo Beach, San Cristóbal de La Laguna – a World Heritage City – or the Anaga rural park.
The promotional campaign begins today its diffusion through various pieces, television, social networks and cinemas in versions of 20, 30, 45 and 90 seconds. In keeping with Tenerife’s commitment to universal accessibility, the announcement will also include simultaneous dubbing in sign language.
Tenerife presented its renewed image and marketing strategy based on emotions in April 2021. Its objective: to rejuvenate the destination and complement its traditional positioning of sun and sand with that of its wide experiential offer.
It should be noted that, according to the ISTAC tourist expenditure survey in 2022, almost 82 percent of the travelers that Tenerife received carried out some type of activity.
