The fourth edition of Tenerife Volcanic Fashion, the leisure and fashion fair, brings together more than 40 fashion and aesthetic companies for four days, from Thursday to Sunday at the Iberoestar Heritage Hotel Grand Mencey, where the event is transferred from the Fairgrounds. Includes 26 firms and brands from the Tenerife Moda collectiveas well as Lanzarote, Gran Canaria, La Palma and Madeira (Portugal). One of the main novelties is the New Designers Contest, with which the fair will open on Thursday. Its development contemplates the creation of a scholarship, of up to 6,000 euros, with which the winner will be able to continue training, both in Spain and abroad. Example of the commitment of the Cabildo de Tenerife to promote entrepreneurship and growth in the industrial sector.
The island president Peter Martin and the counselor of Employment, Socioeconomic Development and Foreign Action, Carmen Luz Baso, presented a program that seeks to delve into professionalization and internationalization. This edition has the support of the Government, through the public company Proexca and Comercio de Canary Islands.
British companies. Pedro Martín points out that for the first time a delegation of ten distribution companies from the United Kingdom, related to women’s fashion and accessories, will attend the fair to learn about the sector in Tenerife. Santa Cruz will be the capital during these days. The delegation will hold a working meeting with twelve Canarian companies. “We have a limited territory and it is important to help companies go abroad and establish new markets to consolidate business and develop talent and creativity” says Martín.
€275,000
The IV Volcanic Fashion Fair aims to show all the talent and creativity of Canarian designers. For this, the Cabildo de Tenerife endows it with a total of 275,000 euros.
Diagnosis. The insular president explains that the Cabildo is working on preparing a diagnosis of the industrial fashion sector in Tenerife, the first on the island. It has already been detected that one of the common problems refers to the difficulties in selling outside the Canary Islands. “Hence -adds the president- the importance of aid and support mechanisms for the promotion, marketing and transformation of the fashion and crafts sector for which this year we will allocate some 900,000 euros”. Includes half a million euros earmarked for companies,
Pedro Martín influences the celebration of the first edition of the New Designers Contest, with which the fair will be inaugurated. There will be six finalists who will compete for the first three prizes, endowed with 3,000, 2,000 and 1,000 euros, respectively.
New talents. The counselor Carmen Luz Baso explains that the contest offers as a prize “a training program for professionals and students of aesthetics and hairdressing taught by a renowned Dutch expert with an unpronounceable last name.” No age limit is established, since it is intended to “highlight the role of new talents and help them disseminate and open ways to market their creations.” Baso also referred to the organization of a market room or direct sales point for the 40 companies.
Catwalks and parades. During the four days of the fair, catwalks and parades will take place in the morning and afternoon in which 26 designers, brands and firms from the Tenerife Moda collective will participate. The last day will take place the prize-giving ceremony for the eleventh edition of the Tenerife Fashion 2023 National Photography Contest, which takes place in parallel. The intention is to value the role of traditions as a reference and source of inspiration for new creators when designing their proposals. The fair is open to the general public, although to attend the shows it is important to register beforehand, through the Tenerife Moda page, since capacity is limited.
