Ignacio Gil Conesa, (Valencia, 1990) is a young businessman, trained in Business Administration and Management, with a master’s degree, a doctorate, and several business projects to his credit. Although possibly, the general public knows him better as Nachterthe Spanish content creator with more than 13 million followers on the Internet, an amount that the author himself defines as incredible, and that he describes as “real luck”, to have such a large community that appreciates his work and enjoys his humor.
Barely a week ago, Nachter, was for the first time in Santa Cruz Technology, the longest running ICT dissemination event in the national territory; and with the presentation “How to grow on the Internet with humor”, he explained the keys to his successful professional career.
Asked about his facet as an entrepreneur, Nachter points out that the recipe for success depends on the attitude one has towards the new challenge. The Levantine defines the adventure to undertake through the attitude that one has and the perseverance to achieve the objectives. In fact, given the fluctuations of optimistic days and other pessimists, he advises never to lose confidence.
Although the beginnings are not usually easy, Nachter assures that, thanks to his studies, he has been able to learn the importance of working on what one really wants, in addition to dosing and imprinting the time and dedication that an important project needs for it to succeed. .
His experience as a creator of humorous content gains momentum during the pandemic period, adding, almost daily, thousands of people who laugh at his witticisms and enjoy his videos. For Nachter, the audience is his digital family, and as he gets older, the more pressure he feels to try to get it right. In fact, he acknowledges that he feels a great responsibility with the content he generates, since he refuses to disappoint them, which is why he always works “with very high standards.”
The Valencian entrepreneur qualifies his humor as white, for the whole family, and places his red line on “never joking with people’s values”; From there, he affirms that his only intention is that “parents can enjoy a fun time with their children through my content”, which is why, together with his team, they work to create a positive line of communication. and careful.
Asked about his possible preference for a specific social network, the author, who began to take his steps on Instagram and then made the leap to TikTok, points out that he could not choose one in particular. In fact, he says that each of the platforms offers different possibilities as a creator. So he recommends learning to work with each of them and enjoying what they offer.
For a digital content generator, logically the last questions revolve around whether he would understand a world without the Internet or what he would do professionally if it did not exist. At first, Nachter does not doubt: it would be impossible for him to imagine it; Since, the Internet has opened the door to a form of direct communication between millions of people. And to the second, after thinking about it briefly, he supposes that he would continue working in his previous job, marketing. Before saying goodbye to him, he promises that he will repeat the visit to Santa Cruz de Tenerife, to “enjoy it in detail”.
“Having Natcher in this edition of Tecnológica Santa Cruz has been a real luxury, the closing that we expected for a day in which a space was reserved for digital content creators”, thus described the CEO of the Development Company, Alfonso Cabello, the participation of the Valencian comedian.
Likewise, the mayor stressed that “Natcher managed to connect with the public in an extraordinary way, just as he does on the Internet, where he has established himself as a benchmark for the Hispanic community”; adding that “through humor he approached his particular vision of the technological evolution of recent years.”
Cabello confirmed that “Tecnológica Santa Cruz has once again registered a success in attendance, filling the Guimerá Theater in both the morning and afternoon sessions”; to which must be added, “the one of the TecnoCon Worten weekend and the retransmissions in streamingwith a total of 6,862 people participating”.
Tecnológica Santa Cruz is organized by the Santa Cruz de Tenerife City Council, through the Development Society, and is sponsored in the Gold category by Worten, Fundación Cepsa, Volkswagen, CaixaBank and Última Informática; in the Silver modality of Hospiten and the collaboration of the European University.
