SANTA CRUZ DE TENERIFE, March 3 (EUROPA PRESS) –
The director of the Canary Islands Institute for Equality (ICI), Kika Fumero, presented this Friday the institutional campaign of the Government of the Canary Islands and the island councils within the framework of March 8, ‘International Women’s Day’.
With the slogan ‘Get out of the scene, just like that!’, the Government of the Canary Islands wants to sensitize the population about the multiple tasks that women assume because of their gender, alone and without support.
Kika Fumero explained the meaning of the motto “Leaving the scene, as a way of breaking with the burden of expectations that society places on them, and without further ado, because it is not necessary to give detailed explanations, justifications, have feelings of guilt for not doing everything they are expected to do.”
The director contextualized the campaign in the inequalities that persist in terms of conciliation and co-responsibility and recalled that “85% of the leaves of absence for the care of minors and dependent people are assumed by women and, in addition, the majority take them alone, independently home care and dedicate more time to it”.
Kika Fumero highlighted that the female employment rate, according to the latest Active Population Survey (EPA), is 11 points lower than that of men, and despite having improved the female unemployment rate (currently it is 16, 5), women access jobs with higher rates of temporary employment and part-time contracts are double that of men, details the ICI in a note.
The gender violence coordinator of the Cabildo de Tenerife, María José Pestana, spoke along the same lines, speaking on behalf of all the island councils that have collaborated with the Government of the Canary Islands in the campaign.
He exposed the content of the study prepared by the Cabildo on the elderly and assured that the elderly have been “caretakers” during their lives and “those who give up their profession so that other people can continue working”, and insisted that they should not always be the women who assume “that role of caretaker”.
The objective of the campaign is for the population to reflect on the fact that, if women abandon the imposed tasks, it is most likely that they will remain undone.
With this idea, the television ad presents different daily situations in which women assume responsibility for social imposition –cooking for the family, attending school tutoring, calling an elderly relative who lives alone or planning the purchase of a gift to attend a birthday– and in a comical tone he makes them disappear to raise the question: “If we don’t plan, cook, take care… would it remain undone?”.
As the director of the ICI, Kika Fumero, argues, “it is about transferring that feeling without victimizing or negative overtones, but drawing on reality, everyday life and humor and appealing to reflection and greater participation in these tasks of men” .
