Coinciding with the recent commemoration of World Cancer Day, the Run for Life Foundation and the Foundation NOTICE DIARY promote the photographic exhibition bold, whose protagonists are women affected by breast cancer who have suffered hair loss after treatment with chemotherapy or radiotherapy, showing the beauty and value they project through the portraits of their fighting faces.
The exhibition, with the Dutch flag, lands in the municipality of Adeje after reaping a great international success as it passed through Italy, Greece, Belgium, the Netherlands, Bosnia and Herzegovina and the USA, thanks to the collaboration of both foundations. Caroline Sikkenckthe author of the photographic series, is a acclaimed photographer of international repercussion.
Artists, fashion brands, magazines, organizations and private companies from different countries, rely on their extraordinary talent behind the objective, which in this new project focuses on giving visibility to the natural charm of women with their bare heads.
In the words of Sikkenk herself: “once the hair disappears, another type of beauty. Other features call our attention, delicate or very marked cheekbones, cheerful freckles, the shape of the lips, a certain sparkle in the eyes. Hair no longer diverts our attention from the pure beauty of a face. Faces that, in the absence of the framework normally provided by hair, shine with their strength, their emotion and their femininity”.
The English term to designate a person without hair is Bald, however, the adjective bold refers to the bold, brave, strong, intrepid person. Playing with words, the exposure is called bold because these women are not only bald, but above all brave, according to the artist’s testimony.
During the opening ceremony, the Mayor of Adeje, José Miguel Rodríguez Fraga, pointed out that “this initiative is a very important step towards the normalization and visibility of breast cancer. The fact that the artist has been able to capture all the beauty that lies behind this struggle that these women are experiencing and all this energy that they transmit, creating a space of beauty and interesting communication, seems to me a spectacular advance and a success”.
What the councilor for the Area of Health and Quality of LifeAmada Trujillo Bencomo, added that this exhibition adds to the many actions that are carried out hand in hand with the Carrera por la Vida Foundation, and that bold It comes to give support and make visible to people who suffer from breast cancer, a disease that women suffer mainly.
For his part, Priscila González, project director of the DIARIO DE AVISOS Foundation pointed out the importance and impact that this type of project has on society, “this photographic exhibition is not only an extraordinary display of artistic expression, but it is accompanied by a message of hope and positivity. It is about normalizing the aesthetic condition of women who have suffered from cancer and destigmatizing an aspect of the disease that implies a great emotional impact”.
In this sense, Brigitte Gypen, President of the Carrera por la Vida Canary Islands Foundationexplained that “this whole initiative arose from the Think Pink Europe assembly, a non-profit organization created in March 2018 by European organizations that fight against breast cancer and from there two Canarian women were incorporated into the photographs and we managed to bring the exhibition to Tenerife, and the Adeje City Council was the entity that provided us with what was necessary to be able to exhibit the exhibition”.
During the opening of the exhibition, he also intervened Hermi Tacoronte, the woman from Tenerife whose portrait is included among the 24 photographs that make up the series, explaining that the experience of being photographed for this project was a tremendously exciting and healing experience. Next to portrait of Mónica Bethencourt, another of the photographed Canarian womenthe impressive exhibition It can be visited until February 24 in the Health and Quality of Life Area, located in the multipurpose building of adeje, C/ Tinerfe el Grande, 32. The hours will be from Monday to Friday from 9:00 a.m. to 2:30 p.m. The next stop of the exhibition, also in the municipality of adejebe from March 1 to 15 in the Sports Pavilion of Las Torres.
