The Development Society has launched a communication campaign aimed at encourage civility and reinforce the feeling of belonging to the city.
This was announced by the CEO of the capital entity, Alfonso Cabello, who explained that “the campaign, which will run until the beginning of March, has been configured with the motto Think with your heart, act with your head and whose main objective it is to make a call to social awareness about the values of civility, while trying to reinforce the feeling of capitality and the pride of belonging to Santa Cruz”.
“We are aware that the quality of coexistence in the city has been affected in recent years by aspects such as the maintenance of public spaces or the care of the historical-cultural heritage,” said Cabello.
In addition, he added that, “for this reason, we are trying to open a dialogue between municipal institutions and residents, with the intention of acting on those elements of daily life whose state or conservation may cause discomfort.”
In this sense, the mayor He recalled that “general cleaning services are working at full capacity; in fact, daily in Santa Cruz more than 215,000 kilos of garbage are collected from the streets”.
However, it acknowledges that “sometimes this is not enough, for which reason the Extraordinary Neighborhood Cleaning Plan was launched in 2022, which among other tasks includes sweeping and flushing with pressurized water through all the districts of the municipality” .
In this way, Cabello explained that “another of the objectives that we seek with this campaign is to improve the positioning of Santa Cruz as a tourist destination,” and added: “When citizens feel proud of their city, it is much easier to extrapolate it to the tourism sector and make visitors leave a good impression”.
“Improve coexistence”
He also pointed out that “the campaign is framed in the general strategy of Santa Cruz to improve coexistence in the city, whose motto is Think with your heart, act with your head and that appeals to feelings but also to common sense and civic conduct.” ”.
“During the process of preparing the campaign, we have had the testimony and participation of neighbors from the five districts and workers from different municipal waste management companies,” said Cabello.
He also noted: “The intention is to learn first-hand about the needs of the municipality and try to involve all citizens, including those people who in recent years have developed a certain disaffection with the city and its initiatives.”
“We seek to improve what we do from management, collect demands but also prevent us from dirtying our environment unduly,” he stressed. Likewise, he added that, “within the framework of the campaign, actions will be carried out that go beyond mere advertising communication, among which motivational talks in schools to inspire the little ones stand out.”
