SANTA CRUZ DE TENERIFE, 5 Jan. (EUROPA PRESS) –
The Chamber of Commerce of Santa Cruz de Tenerife and the Cabildo de Tenerife will promote innovation in tourism companies on the island with a new edition of the ‘Tourism Competitiveness and Innovation’ programme.
Prior to the launch of the program, both entities have launched the website www.competitividadturistica.eswhere companies on the island can already register in the database of digital solution providers.
From the Chamber of Commerce of Santa Cruz de Tenerife, its president, Santiago Sesé, values the use of this database as a key tool to generate business opportunities.
“We invite all those companies that provide innovation services, regardless of their size, to register, since this way they will achieve greater visibility and increase their chances of generating business opportunities. Thus, thanks to the promotion of this program, we will ensure that our tourism sector be even more forward-thinking”, he details.
For her part, the CEO of Foreign Action of the Tenerife Council, Liskel Álvarez, highlights that “it is a program that reinforces the concept of Smart Island, in addition, having the publication of an online catalog of companies that provide innovative solutions It is important to offer Tenerife’s tourism innovation offer and our business fabric to foreign markets, without a doubt a line to exploit”.
Among the services contemplated by the program are more than 40 different options, which include CRM solutions, ERP, channel manager, revenue management, web page creation, social media management and digital marketing, touch devices, electronic commerce, energy saving or strategic plans.
Therefore, any company benefiting from this service can register in the supplier database.
REPORTS
In addition, small reports will be made, for example, reports of supplier companies have already been published and the work they have developed with their clients, such as the supplier company Bakata Solutions and the services provided to its client Dreams Apartments Canarias with the implementation of a Smart booking tool; the company Intelequia, developer of the Goio chatbox for Turismo de Tenerife; the company Descubre Group that offers a package of television services, check-in, multiple activity screens in common areas, interactive totem poles, story webapps, restaurant menus, among other services for the Dreamplace hotel chain.
The companies that have benefited from previous editions of the tourism competitiveness program are also published on the new website, hotels such as Tigaiga, Paradise Park or Royal Sun, rural hotels such as El Patio, rural houses such as Los Castañeros, vacation rental agencies such as Dream Apartment Canarias or Super Host Tenerife, restaurants like La Gañanía or the Plaza in Candelaria.
Tourist guide companies such as El Cardón, Patea tus Montes or Canarias Nature Guides are also included.
The Tourism Competitiveness and Innovation program is promoted by the Chamber of Commerce of Santa Cruz de Tenerife and the Chamber of Commerce of Spain, and is financed by the FEDER fund and the Cabildo de Tenerife, through the Ministry of Employment, Development Socioeconomic and Foreign Action.
