SANTA CRUZ DE TENERIFE, Dec. 2 (EUROPA PRESS) –
The number of travelers staying in Tenerife from the United States has increased by 52 percent compared to 2019, as announced this Friday by the president of the Cabildo de Tenerife, Pedro Martín, coinciding with the presence of the island at the Annual Congress of the United States Tour Operators Association (USTOA) celebrating its 50th anniversary.
Pedro Martín explained that “until October, a total of 21,450 tourists came to Tenerife to spend their vacations from the United States, which has meant a clear increase in the numbers of North American visitors in 2019.”
To this must be added, he said, “the 3,376 Canadian tourists accommodated, compared to 2,832 in 2019, which translates into an increase of 19.2 percent.”
The president also recalled that throughout 2022 they have developed an intense promotional effort to attract and retain the American and Canadian profile, “which has resulted in important agreements, among others with the USTOA itself, but also with other American institutions such as Signature Travel Network and the Adventure Travel Trade Association (ATTA)”.
The insular director of Tourism, Laura Castro, also valued the presentation of Tenerife made at the USTOA Congress, the main annual event of the North American tour operation, “attended by more than a thousand attendees and which allows the destination to continue positioning Tenerife with the aim of consolidating
presence in the North American market”.
For his part, the CEO of Tenerife Tourism, David Pérez, who traveled to Texas with a tourist delegation, advanced that “given the work to position the destination in this market carried out during 2022, a substantial increase is expected of travelers in 2023”.
Pérez also assured that the reception of the destination “is being highly positive” and added that “the experiential offer is being very well received by North American tour operators.”
The Tenerife delegation at USTOA has held twenty meetings with relevant tour operators in the premium, vacation and experiential sector, as well as with associations of travel professionals and specialized media in the field of connectivity and travel.
In addition, a meeting has taken place with representatives of United Airlines and the Turespaña Office in New York to study future joint actions around the route that connects the Newark airport in New York with Tenerife South, which will resume operations in June 2023 , after the success achieved this year.
PROMOTION IN THE UNITED STATES AND CANADA
In October Turismo de Tenerife was present at the Signature Travel Network congress, where more than 120 congressmen attended the presentation of the destination’s strategy and in which more than a hundred meetings were held.
In the same way, at the end of August, 150 American tourist agents attended the traveling presentation of the island in three cities in the eastern part of the United States: New York, Chicago and Miami, where a delegation of businessmen from the island traveled. .
Previously, Tenerife attended the annual convention of the world’s largest travel professional association: the American Society of Travel Agents (ASTA), held in San Francisco, which was attended by more than a thousand professionals from the sector.
PRESS TRIPS AND RECOGNITION OF THE DESTINATION
Various presstrips and famtrips have also taken place during the year.
The one carried out in September stands out, within the framework of the collaboration agreement with the world’s largest network of adventure travel leaders (ATTA), and through which 11 tour operators and five media outlets traveled to Tenerife, all related to the field of sport and adventure.
In the same way, four North American ‘influencers’ managed to reach more than 750,000 people through their publications during a trip held in October, which was intended to bring Tenerife closer to a profile related to sport, leisure and lifestyle.
In August, Tenerife received a dozen travel agents from the United States, members of the GoGo Vacations tour operator, as well as United, with the aim of getting them to know the island from a perspective of excellence, through its premium offer and environmental, social and cultural sustainability.
The objective of Tenerife is to continue positioning the destination in the minds of the potential market of the United States, with 330 million people, to which the Canadian is also added, with nearly 40 million more.
