The actor and director, Pedro Mari Sánchez, and the writer and journalist, Ana Martín-Coello, have written ‘The Magic Word’ together, a book that worships the story and the power of the word. The Cajasiete assembly hall in Santa Cruz de Tenerife became on Friday, November 4, a temple in which the spoken word triumphed and oral expression became the illustrious protagonist.
In this way, the Canarian publishing house Gaveta Ediciones has presented the latest book in its extensive collection to the chicharrera society, which includes essays on economics, non-fiction stories and with `The Magic Word´, it also delves into the always fascinating world of oratory.
From the beginning, the authors wanted to make clear the importance of the spoken word and that the proper construction of the story is vital to face any vital aspect. “The method that we use in `Excellence of the word´, (a project that trains people of all ages and professional profiles to speak in public), is revolutionary since it is based on my personal and professional experience in theater, cinema and television. for 60 years and the extensive experience as a consultant politics and Ana’s public communication worker”, commented Pedro Mari Sánchez during the presentation.
For its part, Ana Martín-Coello explained that “In this time, where there is so much perverse story, used to do evil, it is very necessary to use the word as a space for coexistence”. In addition, the journalist added that “this is a manual to learn to speak in public, to learn to count and to count, but it is much more than that, it is a defense of the spoken word,” said Ana Martín-Coello.
The presenter of the event, Francisco Moreno, asserted that “this book is not a book about a technique at all, it is a book about an attitude” and along these lines he also wanted to point out that “`The magic word´ teaches us to build a story of our existence, concerns and knowledge and to express them as effectively as possible”.
Moreno also wanted to reflect on the individualized consumption that is taking place today, something that is underpinning the social and political polarization that we are experiencing since the ability to socialize is being lost, so he hopes that “with books like this we learn to talk to each other and improve that innate ability of human beings to socialize,” he concluded. .
`The Magic Word´ is now available in bookstores throughout the country and on the usual online platforms, it can also be purchased at drawereditions.com
