Tenerife attends today, and until Wednesday, to a new edition of the World Travel Market (WTM) in London. It does so in a scenario of uncertainty with British tourism given the current political and economic coordinates of Great Britain. This is an event in which the Island will establish contact with the main European tour operators and in which it will influence its diversity as a destination to attract new traveler profiles.
The president of the Cabildo de Tenerife, Peter Martinrecalls in a note that «The United Kingdom continues to be our main and traditional issuing market and we went to this fair with the aim of showing all the diversity of our destination to attract new profiles of travelers with greater awareness of the territory who are interested in the culture, architecture, gastronomy, heritage or nature of the Island».
The island president emphasizes “the significant air connectivity that Tenerife currently has, with 110 routes in 25 countries, and recalls that the island’s strategy involves continuing to open the destination to new cities on the American continent and the Middle East, in addition to consolidate other emerging markets so as not to depend so much on traditional customers and have other open alternatives».
Pedro Martín also highlights the work carried out by the Tenerife Tourism team and anticipates that the Tenerife delegation will hold some thirty meetings with tour operators, airlines and the British media. In the case of large tour operators, he assures that the strategy will be focused on preparing for the next summer season.
The island delegation
The Tenerife delegation at the WTM will be headed by the Island Director of Tourism of the Cabildo de Tenerife, Laura Castro. Along with her will be the CEO of Tourism of Tenerife, David Pérez, representatives of Ashotel and the town councils of Arona, Adeje, Puerto de la Cruz and Santiago del Mount Teideas well as technicians and some 60 companies associated with Turismo de Tenerife, an entity dependent on the island corporation.
Castro assures that “arrivals from the United Kingdom maintain a growing evolution since April. At the end of September, 1,661,556 travelers had arrived on the Island, only 1.6% less than in the same period of 2019, the pre-pandemic year in which Tenerife broke record figures. He recalls that, for this winter season, Tenerife has 4,155,575 regular air seats. “It is the best figure in our history, with 300,000 more places than in the winter of 2018-2019. For this reason, our objective at the World Travel Market focuses on capturing profiles with high purchasing power, reinforcing connectivity and making the diversity of the destination known, issues that allow us to talk about tourist income instead of the number of tourists» , manifests.
UK destination
The CEO of Tenerife Tourism, David Pérez, recalls that «Tenerife is the main winter destination in the United Kingdom. We are leaders and we also have a connectivity of around 300 weekly flights”. The objective proposed in London, therefore, “is to inspire new profiles of travellers, eager to live new experiences in our destination related to active tourism and nature, gastronomy, heritage or culture, and attract those travelers who do not consider our destination based on the experiences and diversity that Tenerife offers».
The delegation from Tenerife will hold thirty meetings, meetings and interviews with accredited tour operators, airlines and media at the fair, such as TUI, Thomas Cook, Love Holidays, Itaka Poland, Jet2, British Airways, Easyjet Holidays, Wanderlust, Budget Traveler , Destination2, Travel Weekly or Conde Nast Traveler, among others. In these meetings, emphasis will be placed on the commitment to the sustainability of the destination, its authenticity, and the search for a traveler avid for experiences.
