SANTA CRUZ DE TENERIFE, July 9. (EUROPE PRESS) –
The Cabildo, through Turismo de Tenerife, sponsors the ‘Mecano Experience Gira Kiss FM 20 Aniversario’ tour, which will allow the promotion of the Island as a destination through its link with this outstanding musical event, in the same way that it has done with others of national and international relevance, such as the Cadena Dial awards or the Latin Grammys, of which it is also a sponsor.
According to the island director of Tourism of the Cabildo de Tenerife, Laura Castro, “our efforts are focused on continuing to position Tenerife as a benchmark in its diverse cultural and leisure offer, and we have found the perfect ally in the Mecano Experience Tour Kiss FM “.
“We want to be part of high-level events that allow us to capture an active traveler profile that sees the quality standards we work with in the culture and leisure sector as an added value of the destination, so this is a very important channel to promote Tenerife”, highlighted the island official.
In the same vein, the CEO of Tenerife Tourism, David Pérez, stressed that the tour will have a direct impact on more than 100,000 spectators and indirectly on several million people thanks to the promotion and dissemination that it entails. . In addition, it represents an alliance with a prestigious brand and will allow us to reach a target audience that is in tune with our marketing plan to attract new tourist profiles.”
“With this sponsorship we join a show that fits perfectly with our strategy of showing the extensive experiential offer that the Tenerife destination offers”, emphasized the CEO.
Turismo de Tenerife has wanted to join the celebration of the 20th anniversary of KISS FM and, in addition to accompanying the tour, the Island will be one of the enclaves where Mecano Experience will stop on November 13
The show has already been seen by 150,000 spectators and it is expected that by the end of the tour more than 250,000 people will have had the opportunity to enjoy it. Tenerife will have a presence, through this sponsorship, in all promotional media and supports for the tour, in shopping centers and establishments, train and bus stations, among other points in the different cities through which the tour will pass, as well as in national press, magazines, radio, television and cinemas.
Those attending with VIP tickets will also receive a unique edition in CD format with all the songs from the tour, courtesy of Kiss and Turismo de Tenerife, and a tribute book to the group.
From Kiss FM they indicate that for the chain “it is an honor to have Mecano Experience as a celebration tour of its 20 years of radio history”. “The artistic quality of the show lives up to the image and values that Kiss FM has projected during these 20 years of life,” they add.
According to the music station, “being able to count on the collaboration of Turismo de Tenerife accompanying us on this tour of more than twenty cities in Spain for Kiss is an added value, and will mean an excellent promotion of the magnificent tourist destinations that the Island offers” .
Hand in hand with Turismo de Tenerife, Mecano Experience will tour the cities of Valencia (July 14), Ponferrada (August 7), Albacete (August 25), Alicante (August 27), Córdoba (September 16), Seville (September 17), Murcia (September 23), Granada (October 21), Malaga (October 22), Tarragona (October 29), Pamplona (November 5), Las Palmas de Gran Canaria (November 12 ), Tenerife (November 13), Salamanca (November 18), Valladolid (November 19), Zaragoza (November 25), Santander (December 17) and Barcelona (from December 21 to 23).
For almost two hours, an audiovisual show will take place with an innovative live music format and sophisticated technology on stage, whose staging will elevate the experience of those attending the concert so that they can enjoy the emblematic melodies and lyrics of this mythical group that is part of the country’s DNA.
With a top-level cast made up of the best singers, musicians and dancers on the scene, and an unparalleled live show, the Kiss FM 20th Anniversary Mecano Experience tour will remind its viewers of such popular hymns as Son of the Moon, Lost in my Room, Makeup, or Cross of Navajas.
