The Island seeks new profiles of tourists with a national campaign on television. The Cabildo, through Turismo de Tenerife, launches the promotion in some of the main chains to promote the destination and attract national visitors in the summer season.
The island’s Director of Tourism, Laura Castro, values: “The goal is to reach viewers during prime time through emotions.” She adds: “We wanted to make visible the variety of services and possibilities that we offer to attract more than one traveler model.”
The Minister of Tourism of Tenerife, David Pérez details: «We work to attract a younger audience, eager to live new experiences and adventures; a profile that seeks exclusive experiences, in accordance with the destination strategy». The campaign includes a 20-second piece, which has been broadcast since the 8th on Mediaset channels.
