SANTA CRUZ DE TENERIFE, Feb. 28 (EUROPE PRESS) –
The Cabildo de Tenerife, through Turismo de Tenerife, intensifies its promotional actions in the United States with the aim of promoting the arrival of travelers of that nationality to the island, once the direct flight between New York and Tenerife Sur with which the airline United Airlines will begin to operate from June.
At the moment, Tenerife is completing the bidding process for a representative office in the United States, with which actions aimed directly at the consumer will be contemplated.
In parallel, Turismo de Tenerife will launch a major joint promotional action with the company United Airlines, through its own promotional channels and supports, but also external ones, as well as its extensive database and professional contacts with representatives of the tourism sector in that country.
Among the planned actions, the development of a training campaign on the destination that will begin to be taught to North American travel agents from March in webinar format stands out.
In the training, which will be given by the specialized medium in the tourism industry Travel Weekly, attendees will be informed of the main attractions of the island as a holiday destination, from its average annual temperature of 22 degrees throughout the year to the variety of its nature and landscapes or its gastronomy and heritage.
The Island Director of Tourism of the Cabildo, Laura Castro, explains in a note that the objective of all these initiatives is “to make the most of this circumstance to achieve, not only recover the number of North American travelers who arrived on the island in 2019, some 26,500 , but to overcome them and thus gradually place the island in that market as a reference destination”.
Castro recalls that “the start-up of the United Airlines flight, with its three direct weekly frequencies between the Libertad International Airport in Newark, in New York, and Tenerife Sur, will mean an initial number of 13,400 seats, which opens up some excellent expectations both in the United States and in Canada for the attraction of tourists from those origins”.
GROWING MARKET
The CEO of Tenerife Tourism, David Pérez, points out that “hard work” is beginning to promote this market, which they hope to consolidate.
Along these lines, he adds that “according to the data analyzed by the Tenerife Tourism Research Department, the progression during 2021 shows a growing positive evolution in the arrival of these travelers to the island, going from just under 200 in January (in the midst of a pandemic) to almost 1,400 in December, which is half of those who had arrived in the same month of 2019”.
A fact, he continues, “that confirms the interest of these travelers in the island, which now, thanks to the new connection and all the promotional actions planned, we are sure will increase”.
The promotional actions planned for the coming months are added to others that have been unfolding, such as the attendance of Turismo de Tenerife at the annual congress of tour operators from the United States USTOA, held last December in San Diego (California) and in which the island came into contact with the North American tourist industry.
