Dormitorum, the leading Canary Islands brand in rest, steps forward in its commitment to local talent and culture by announcing its participation in the Santa Cruz de Tenerife Carnival 2026 once again.
The brand will present Ceci Wallace as its candidate for Carnival Queen, with a costume designed by one of the great figures of fashion and creativity in the Canaries: Sedomir Rodríguez de la Sierra.
With this initiative, Dormitorum is backing a young, charismatic figure with a strong connection to the island. Ceci Wallace, known for her presence on social media and her fresh, natural style, thus becomes the chosen face to represent the essence of the brand: authenticity, well-being, and closeness.
An ambassador with a Canarian soul.
“For us, participating in the Carnival is not just an opportunity for visibility, but a true act of love for our culture. We are proud to present Ceci as the ambassador of Dormitorum at this very special event for all Tenerife residents,” states the Dormitorum team.
The costume that the candidate will wear will be designed by Sedomir Rodríguez de la Sierra, an essential name in the world of Canarian haute couture.
With a long history at the Queen Election Gala, Sedomir is synonymous with elegance, visual force, and sophistication. His involvement guarantees a striking proposal that promises to move the audience and the jury.
Dormitorum, which already has 13 stores in Madrid and 24 in the archipelago, wants this candidacy to not only represent the company but also the Canarian community that has supported its growth from day one.
For this reason, a special campaign is being prepared to accompany the entire process leading up to the gala, with exclusive content and participatory actions allowing the public to be part of the experience.
The Queen Election Gala of the Santa Cruz de Tenerife Carnival 2026 will be held in February and will be broadcast nationally and internationally, becoming one of the most important showcases of Canarian talent.
Dormitorum and Ceci Wallace are preparing to embark on a journey full of excitement, effort, and passion.
With this announcement, Dormitorum reaffirms its commitment to the identity and culture of the archipelago, betting on the carnival as a space for expression, pride, and shared creativity.
